Pullup Entertainment has seen a quarterly revenue increase of over 130% compared to the previous year, driven by titles like Farming Simulator and Space Marine 2, as well as contributions from in-house studios such as Deck 13 and Dovetail Games. CEO Geoffroy Sardin noted that the game development industry is facing challenges with projects that have limited return on investment struggling to secure financing, leading to a necessary adjustment towards growth. He highlighted the financial risks and long development cycles associated with triple-A games, suggesting that this environment favors mid-budget and indie games. Sardin emphasized the advantages of double-A and indie games, which allow for greater budget control, creativity, and faster market entry. Pullup's success is attributed to its focus on creating targeted games for specific player demographics, particularly within the passionate PC gaming community. Sales data from Steam indicates a growing interest in double-A and indie games in 2023, with recent releases like Roadcraft exceeding expectations.