cross-promotion

Owlcat Games is developing its own game launcher to serve as a central hub for players, aiming to improve cross-promotion of its titles. Market research indicated that many Pathfinder 2 players were unaware of Rogue Trader. The decision has received mixed reactions, with concerns about the crowded landscape of game launchers and their functionality. Owlcat plans to roll out the launcher gradually, ensuring no mandatory registration or data collection from users. Players in the alpha test for Warhammer 40k Dark Heresy will be the first to use the launcher, which will provide access to all of Owlcat's games and links to social media and announcements. The launcher will allow users to buy, install, or launch games regardless of the original distribution method, but players can bypass it if accessing games through Steam.