Users globally spent 1 billion on mobile app purchases in 2023. Over 95% of mobile apps in the global AdTech market utilize SDKs. Custom SDKs enable advanced features like targeted advertising, real-time bidding, and diverse ad formats. SDKs facilitate comprehensive tracking of user engagement and ad performance metrics. Partnering with a programmatic advertising company can simplify ad management processes for publishers. The integration of SDKs is expected to remain in high demand through 2025 and beyond, aligning with regulatory frameworks like GDPR and CCPA.