AppWizard
June 4, 2026
Meta has launched the global rollout of the Meta Business Agent, an AI-driven assistant for businesses on WhatsApp, Messenger, and Instagram. This was announced at the Conversations 2026 event in London, along with the new Meta Business Agent Platform, which allows businesses to create and deploy AI agents. Over one million businesses currently use Business Agents for 24/7 customer support, handling over one billion daily conversations across the platforms. The Meta Business Agent can answer inquiries, recommend products, schedule appointments, qualify leads, and close sales, while also supporting multilingual communication and customizable brand tones. The Meta Business Agent Platform facilitates large-scale AI deployment and integrates with tools like Shopify and Zendesk. New WhatsApp business discovery tools are being introduced, and the service will initially be available for free, with future subscription plans. Advanced features such as market research and competitive intelligence are planned for future updates.
