Meta has introduced new anti-scam tools across WhatsApp, Messenger, and Facebook, following the removal of 159 million scam ads and 10.9 million accounts linked to criminal networks last year. A feature is being tested on Facebook to flag suspicious friend or follow requests based on mutual connections, country of origin, and account age. WhatsApp is enhancing security against device linking fraud by issuing warnings for suspicious linking requests. Messenger is expanding its scam detection to more countries, flagging messages from unknown contacts that exhibit scam patterns, with an option for users to submit flagged messages for secondary review. Meta aims for 90% of its ad revenue to come from verified advertisers by 2026 and has disabled over 150,000 scam-related accounts during a joint operation with the Royal Thai Police, leading to 21 arrests. Additionally, Meta has partnered with the US Department of State for a campaign addressing trafficked workers coerced into scam operations in Southeast Asia. These measures address increasing scrutiny over scam advertising, as a Reuters investigation highlighted that Meta generated significant revenue from scam-related ads.