Everywhen has released guidelines to help organizations identify unsafe websites and combat online fraud. The guidance includes six checks users can perform before visiting unfamiliar sites:
1. Utilize website safety checker tools like Google Safe Browsing and Norton Safe Web.
2. Verify the site contains standard business information, such as contact details and social media links.
3. Conduct reputation checks by reviewing public feedback for complaints related to fraud or poor service.
4. Evaluate visual and editorial standards for indicators of illegitimacy, such as poor grammar or outdated branding.
5. Maintain updated antivirus software to block malicious downloads and phishing attempts.
6. Adjust browser settings to receive alerts about suspicious websites.
The guidance highlights the importance of scrutinizing URLs for unusual spellings or characters and distinguishes between HTTP and HTTPS, noting that the padlock symbol does not guarantee trustworthiness. The initiative aims to protect both consumers and organizations from cyber threats, particularly as fake websites increasingly target personal information and financial transactions.