Amazon will close its Amazon Appstore for Android devices on August 20, 2025, after 14 years of operation. The closure includes the discontinuation of Amazon Coins, which are used for in-app purchases. Developers will no longer be able to submit new apps after this date, although existing apps will remain available until then. Amazon plans to focus on its Appstore for its own devices, such as Fire TV and Fire Tablets, where most of its customers engage with the platform. The Appstore was launched in 2011 as a competitor to Google Play but struggled to gain traction outside of Amazon's ecosystem. Additionally, Amazon will discontinue support for the Appstore on Windows 11 on March 5, 2025. Security concerns have also been raised regarding the Appstore, including incidents of malware found within it.