Minecraft has announced several collaborations and international licensing partnerships in anticipation of Brand Licensing Europe this October. Key partnerships include:
- adidas Originals launching a collection of footwear and apparel with exclusive in-game content.
- Swarovski introducing collectible crystal figurines with digital rewards.
- KontrolFreek providing next-generation console accessories.
- Wall’s offering Minecraft-themed ice cream bars.
- OppoSuits releasing pixel-perfect suits, sets, and onesies.
Additionally, Minecraft is enhancing its international licensing presence with initiatives such as:
- Condor in Brazil launching hair and oral care products.
- Nibblish in Australia and New Zealand introducing healthy fruit snacks.
- Freiberger in Europe releasing frozen pizzas.
- Dairy 4 Fun offering dairy and plant-based puddings and milk snacks across Europe.
The brand aims to integrate into daily life through these collaborations and is committed to creating engaging experiences for fans.