data analytics Archives

AppWizard

February 10, 2026

Most popular messaging apps 2025| Statista

Companies are increasingly integrating sustainability into their core strategies by reducing waste, improving energy efficiency, and ensuring ethical sourcing. This shift reflects changing consumer expectations and enhances brand loyalty. Additionally, businesses are leveraging technology through artificial intelligence, automation, and data analytics to streamline operations and improve customer engagement. Fostering strong customer relationships is emphasized through personalization, community engagement, and feedback mechanisms, which strengthen loyalty and position businesses favorably in the marketplace.

Tech Optimizer

January 27, 2026

EDB Announces Industry-First Book for Building Sovereign Data and AI Platforms with PostgreSQL

EnterpriseDB (EDB) has released a publication titled "Building a Data and AI Platform with PostgreSQL," authored by experts in PostgreSQL and data platforms. The book aims to guide executives and architects in transitioning generative and agentic AI into production-ready platforms. Research from EDB shows that while 95% of organizations plan to establish AI platforms in the next three years, only 35% currently use PostgreSQL for complex workloads, with just 13% achieving success at scale. The book emphasizes the importance of foundational platform design for successful AI deployment and offers a framework for establishing a platform mindset, identifying necessary architecture and governance, and mitigating data challenges. It has received endorsements from industry leaders, highlighting its practical guidance for moving AI from pilot projects to production. The book is available for purchase and will be distributed at the NVIDIA GTC 2026 conference.

Tech Optimizer

January 27, 2026

PostgreSQL for WMS: a DBMS selection strategy in the era of import substitution

Choosing a Database Management System (DBMS) for Warehouse Management Systems (WMS) is a strategic decision that impacts security, budget, and adaptability. PostgreSQL is identified as a safe, cost-effective, and future-proof solution for Russian warehouse systems, especially following the withdrawal of foreign vendors like Oracle and Microsoft SQL Server. Starting September 1, 2025, foreign software usage in government bodies and companies with over 50% state ownership will face legal restrictions, posing regulatory risks for those using Oracle. Financial risks include high licensing fees and the potential for legal prohibitions on current technologies. Business continuity risks arise from the possibility of vendors ceasing support and updates. PostgreSQL, both in its vanilla form and commercial derivatives like Postgres Pro, is presented as a robust alternative capable of handling high loads and providing necessary features for modern WMS. It supports real-time analytics and advanced capabilities such as intelligent search and automatic classification using neural networks. Key considerations when choosing a DBMS include estimating data volumes, checking legal requirements, and calculating total cost of ownership (TCO).

AppWizard

December 28, 2025

3 Free PC Games Includes Tetris Dupe, Steam to Thank

The gaming industry is experiencing significant developments, with key trends emerging such as cross-platform play, cloud gaming, and the use of virtual and augmented reality. These trends are enhancing user experiences and fostering a more inclusive community. Additionally, the integration of social features within games is encouraging player interaction. The market is characterized by competition among established companies and newcomers, with players increasingly valuing quality content, community engagement, and accessibility. Businesses must adapt to these shifting consumer preferences and leverage data analytics to stay competitive. The industry is expected to continue growing, with companies that focus on user experience and technological advancements likely to succeed.

AppWizard

November 30, 2025

Most used messenger by brand in the UK 2025| Statista

Businesses are increasingly adopting agile methodologies to enhance operations and engage effectively with audiences. There is a growing recognition of the importance of flexibility in business models, allowing companies to respond to consumer demands and foster resilience. Leaders are prioritizing dynamic strategies for quick pivots to maintain competitiveness. The focus on customer engagement is intensifying, with businesses leveraging technology for personalized experiences through data analytics and customer feedback to enhance brand loyalty and drive sales. Innovation remains central, with organizations investing in research and development to create new products and services that address emerging consumer needs. Internally, companies are promoting collaboration and open communication to enhance productivity and creativity, leading to effective problem-solving.

AppWizard

November 29, 2025

Messaging apps: most popular by global IAP revenue 2025| Statista

Businesses are reassessing their strategies to focus on adaptability and resilience due to recent shifts in market dynamics. Companies are using data analytics to gain insights into consumer behavior, enhancing customer engagement and driving product development. The integration of technology, including artificial intelligence and blockchain, is fundamental to modern business operations. Many companies are prioritizing sustainability as a corporate responsibility, adopting eco-friendly practices to appeal to consumers. The rise of remote work has led organizations to reevaluate workforce strategies, focusing on employee well-being and engagement. Investors are increasingly favoring companies that show financial stability alongside a commitment to innovation and sustainability.

AppWizard

November 16, 2025

Roblox and Minecraft Lawsuit Says Developers ‘Weaponized’ Games To Drive Addiction and Excessive Spending

Shawna Goble has filed a lawsuit against video game companies, including Roblox and Microsoft, alleging they have "weaponized" their gaming platforms by embedding design features that promote excessive play and spending, particularly among minors. The lawsuit claims these companies use deceptive design tactics, referred to as "dark patterns," to exploit psychological vulnerabilities, leading to compulsive play and repeated microtransactions. Goble argues that these games operate more as conditioning systems than entertainment products, utilizing advanced data analytics to target players susceptible to addiction. The lawsuit includes various legal claims such as strict product liability and fraud. Additionally, the U.S. Judicial Panel on Multidistrict Litigation is set to hear arguments regarding the consolidation of federal video game addiction lawsuits, focusing on Fortnite, Roblox, and Minecraft, which are described as "gateway" games with addictive design strategies targeting children.

Tech Optimizer

November 2, 2025

Meet the Team Behind Snowflake Postgres

In June 2025, Snowflake acquired Crunchy Data to integrate Postgres into its offerings. Crunchy Data, founded in 2012, focused on enhancing Postgres for enterprise environments, creating a security-first distribution called Crunchy Certified PostgreSQL. They introduced the Postgres Operator for Kubernetes in 2017 and launched Crunchy Bridge, a fully managed cloud Postgres service, in 2020. The Crunchy Data team has made significant contributions to the Postgres ecosystem, including enhancements to core functionality and extensions like PostGIS and pg_partman. Key team members have held leadership roles in the PostgreSQL community. Snowflake Postgres aims to unify transactional and analytical workloads, allowing organizations to run applications at scale while leveraging data for analytics, machine learning, and AI.

Tech Optimizer

October 29, 2025

Oracle Database 23ai Adds Native Boolean Support, Aligning with PostgreSQL

Oracle has introduced a native Boolean data type in its Oracle Database 23ai, aligning more closely with features in competitors like PostgreSQL. Previously, Oracle developers used numeric values or varchar types to represent true/false logic. The new Boolean type aims to streamline application code and improve compatibility with modern programming languages. This feature comes decades after PostgreSQL integrated native Boolean support, which allows values of true, false, or null and enhances query reliability. PostgreSQL's early adoption of this feature provides it with a competitive edge in scenarios requiring precise conditional logic. Oracle's new Boolean type is intended to facilitate smoother migrations and improve interoperability, addressing challenges faced by users transitioning from PostgreSQL. However, Oracle's implementation is still developing, and users may encounter version-specific behaviors. Tools like HexaRocket from HexaCluster can assist in mapping Boolean types for seamless migrations. Despite the advancements, Oracle users may face backward compatibility issues with legacy applications. The introduction of the native Boolean type reflects broader trends in database innovation and the competitive dynamics between Oracle and open-source alternatives like PostgreSQL.

AppWizard

October 17, 2025

Meta to Shut Down Messenger Desktop Apps for Windows and Mac on December 15

Companies are increasingly prioritizing sustainability and innovation as essential components of long-term success. Organizations are integrating sustainable practices, driven by consumer demand for environmentally responsible products and services. Key initiatives include investing in renewable energy, reducing waste, and developing eco-friendly products. Additionally, businesses are leveraging technology for innovation, utilizing automation, data analytics, and artificial intelligence to enhance processes and customer experiences. This focus on sustainability and innovation is expected to define the next era of corporate success and help companies thrive in a competitive landscape.