Google has integrated its AI chatbot, Gemini, into its ecosystem and announced updates to enhance personalization. The new "Personal Context" feature allows Gemini to remember details from past interactions to improve response relevance, particularly for recommendations. This feature is distinct from the previous personalization approach that used search histories, which was discontinued due to user dissatisfaction. The Personal Context feature will initially be available with the Gemini 2.5 Pro model, but users in the EU, UK, and Switzerland will not have access. It is restricted to users aged 18 and older, with plans for future expansion and support for the Gemini 2.5 Flash model. Users can enable or disable the feature through the settings.