The ongoing dialogue surrounding data collection highlights the relationship between users and their digital footprints, particularly during events like Black Friday. Recent claims about a new Gmail setting allowing Google to use user message data for AI training have been clarified by Google, which states it does not use Workspace data for this purpose. Instead, data is anonymized to improve features like spam detection. Users often become the product in a digital economy where their data is exchanged for free services, leading to the creation of detailed profiles that can be sold to advertisers. This results in practices like price discrimination and hyper-targeted messaging. Data breaches pose a threat to companies holding extensive data, and automated decision-making can lead to biased outcomes. Consumers are encouraged to engage with privacy policies and question the necessity of data requests to better manage their data and maintain ownership of their digital identity.