Attorney General William Tong has launched an investigation into MediaLab.AI Inc., the parent company of the messaging app Kik, following allegations of inadequate age verification and content moderation practices. Kik has been criticized for its reputation as a platform for sexual abuse, exploitation, and bullying, particularly among minors, with over one-third of American teens reportedly using the app. A 2025 report ranked Kik as the second worst app for extreme sexual content and the third worst for severe bullying, and the app has been included on the National Center on Child Exploitation's "Dirty Dozen" list. Despite claims of restricting new users to those aged 18 and older as of September 2023, evidence suggests that Kik continued to market to younger audiences, and the app maintained a "Teen" rating until early 2025. The Attorney General's office issued a notice of violation to MediaLab in July 2025 for deficiencies in Kik’s privacy practices and has issued a civil investigative demand for further records related to data processing and content moderation. This investigation is part of a broader effort to protect children from online threats in Connecticut.