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Kaspersky Achieves 40% Reach Rate and Store Visits with AnyMind’s Data-Led Influencer Marketing
Tech Optimizer
May 14, 2026

Kaspersky Achieves 40% Reach Rate and Store Visits with AnyMind’s Data-Led Influencer Marketing

Kaspersky partnered with AnyMind Group in March 2026 to launch an influencer marketing campaign in Singapore aimed at changing consumer perceptions that Kaspersky only offers antivirus protection. The campaign focused on building trust through relatable narratives, increasing urgency around scam prevention, and driving traffic to the Kaspersky Shopee Store. It utilized Instagram for engagement, featuring relatable stories and humor to simplify complex cybersecurity topics. The campaign achieved significant reach and engagement, with total reach exceeding 160,000, total views at 223,000, and total engagements of 7,500. The engagement rate was 4.73%, and the reach rate was 40.56%. Influencer Faris Samri had the highest engagement rate at 17.20%. The campaign led to a 2,900% increase in store page views and over 6,000 combined saves and shares, indicating high user value in the content. Interactive Instagram Stories were identified as the key driver for direct link clicks.
Facebook Messenger Statistics By Country And Demographics (2026)
AppWizard
May 14, 2026

Facebook Messenger Statistics By Country And Demographics (2026)

In the first quarter of 2026, Meta's Family of Apps, including Facebook Messenger, reported a revenue of USD 55.9 billion. Messenger's in-chat payment services facilitated nearly USD 6.8 billion in transactions across 47 countries during the same quarter. The platform had approximately 1.12 billion monthly active users as of Q1 2026, with the largest demographic segment being individuals aged 25-34. By October 2025, the Philippines and Vietnam achieved the highest global user reach for Messenger, at 83.3% and 78.1%, respectively. Southeast Asia accounted for 212 million Messenger users by the end of 2025, representing 22.4% of the global total. Users typically spend nearly 13 minutes per session on the app, with 42.6% accessing it daily. Messenger messages have an 80% open rate within the first hour of delivery. Over 60 million businesses utilize Messenger for various purposes, and the platform supports more than 500,000 active chatbots, with 41% of these employing generative AI. Meta matched 100% of the electricity used across Facebook Messenger with clean, renewable energy in 2026. In Q1 2026, Meta’s Family of Apps generated USD 55.9 billion in revenue. Messenger's business messaging tools contributed USD 3.2 billion to non-advertising revenue in the first half of 2026. In-chat payment services processed nearly USD 6.8 billion in transactions in 2026. Messenger had approximately 1.12 billion monthly active users, equating to about 12% of the global population. As of October 2025, Messenger had nearly 942 million users globally. Users aged 25-34 comprised nearly 32% of Messenger's user base in 2026. By October 2025, 55.8% of Messenger users were men, while 43.5% were women. The highest user reach for Messenger was in the Philippines at 83.3% and in Vietnam at 78.1% as of October 2025. Southeast Asia had 212 million Messenger users by the end of 2025, making up 22.4% of the global total. Users spend about 198-201 minutes per month on the app and open it approximately 183.9 times each month. Each session lasts about 1 minute and 6 seconds. About 42.6% of users open the app daily. Messenger ads reached nearly 947 million users worldwide in 2026.
93 Percent Of Capcom's Game Sales Are Digital And The Company Expects That Number To Grow
AppWizard
May 14, 2026

93 Percent Of Capcom’s Game Sales Are Digital And The Company Expects That Number To Grow

Capcom reported that 93 percent of its total game sales were digital for the fiscal year from March 2025 to March 2026, a rise from 90 percent in the previous two years and 75 percent in 2022. The company has achieved nine consecutive years of record profits, driven by new titles and established franchises. Digital sales growth is largely attributed to an increase in PC gaming, with PC sales rising from 33 percent in 2022 to 54.5 percent in fiscal 2026. Capcom forecasts digital sales will reach 95.5 percent of total sales by next year. Despite the shift to digital, physical sales still accounted for seven percent of total sales, translating to over 4 million copies sold globally.
Top Android Apps You Won’t Find On Google Play Store
AppWizard
April 15, 2026

Top Android Apps You Won’t Find On Google Play Store

The Google Play Store does not include every app desired by users due to strict privacy, security, and content moderation policies, leading to the growth of third-party platforms and APK-based tools. Notable apps outside the Play Store include: - BombitUp: A prank app that allows users to send multiple SMS messages, popular among younger users, but excluded from the Play Store due to potential misuse. - 9Apps: An alternative app store developed by Alibaba Group, offering a variety of apps, games, and older versions of applications, particularly popular in regions lacking Play Store access. - Snaptube: A video downloader for platforms like YouTube and Facebook, absent from the Play Store due to policy violations but sought after for offline video access. - VidMate: A comprehensive video downloading app that also provides access to live TV, movies, and music, maintaining popularity despite not being available in official app stores. - Honista: A modified version of Instagram that enhances privacy and customization options, appealing to users wanting more control over their social media experience. - Lucky Patcher: A tool for advanced users that allows modifications to app permissions and ad removal, requiring technical knowledge and sometimes root access, leading to its exclusion from the Play Store. - APKPure: An alternative app store that focuses on providing safe and verified APK files, emphasizing security and access to region-locked apps or older versions. These applications cater to specific user needs that are often overlooked by mainstream platforms.
US government wants gamers to become air traffic controllers
AppWizard
April 11, 2026

US government wants gamers to become air traffic controllers

The U.S. government is launching a campaign to attract gamers to become air traffic controllers, with Secretary of Transportation Sean Duffy promoting the initiative on social media. The air traffic control sector is facing a staffing shortage of approximately 4,000 controllers, with only 11,700 certified professionals and trainees available. This shortage has been worsened by a government shutdown that resulted in 44 days of unpaid work for controllers, leading to retirements. The average salary for an air traffic controller reaches 0,000 after three years. Duffy described the hiring process as "supercharged" and emphasized the need to adapt communication strategies to engage younger demographics. Recent incidents, including a crash at LaGuardia Airport, have raised concerns about staffing levels, although Duffy stated that no critical safety personnel were affected by previous staff reductions.
March's top new PC/console games; Steam's wishlist email changes
AppWizard
April 3, 2026

March’s top new PC/console games; Steam’s wishlist email changes

Insights from the GameDiscoverCo newsletter highlight trends in game discovery and sales data for March 2026. Key points include: - The introduction of The Rage Index and The Abandonment Leaderboard by GDCo's Insights Lab. - The U.S. PlayStation hardware price analysis indicates challenges for the PlayStation 5 due to AI-related component shortages and inflation. - Valve has updated the Steam homepage in desktop Beta with enhanced features for user navigation. - The Nintendo Switch 2 saw a 154% increase in sales month-on-month following the launch of Pokémon Pokopia. - PlayStation Plus announced its April titles, including Lords of the Fallen and Tomb Raider I-III Remastered, while Xbox introduced Barbie Horse Trails and Clair Obscur: Expedition 33 for Game Pass. - Antoine Mayerowitz discussed the need for better base pricing strategies for PlayStation. - Roblox’s Rivals gained popularity due to ranked play modes. - Amazon Luna is releasing a Masters Of The Universe-licensed game and free games for Prime members. - Indie.io is launching Indie Pass, a subscription service for PC indie games. - Rec Room is closing on June 1st, and Sony is acquiring Cinemersive Labs. - Slay The Spire 2 sold over 5 million copies, while Crimson Desert sold 2.2 million on Steam. - Slay The Spire 2 leads new releases revenue with over 0 million gross, followed by Crimson Desert. - MLB The Show 26 sold over 1 million units in the U.S. - Valve's changes to wishlist notification statistics aim to help developers optimize marketing strategies.
Торренты наиболее популярны в небольших городах
TrendTechie
March 2, 2026

Торренты наиболее популярны в небольших городах

A survey conducted by the ProResearch Center for Modern Studies and the National Agency for Financial Research (NAFI) included 1,600 respondents from 132 localities in 46 regions of Russia to explore torrent usage. The findings indicate that the most active torrent users are in smaller cities with populations between 50,000 and 100,000, while only 13% of users from major cities like Moscow and St. Petersburg regularly use torrent services. Overall, 33% of internet users familiar with torrents engage with them regularly, but 59% of respondents had never heard of torrents, especially among older demographics. Young adults aged 18 to 24 are the most informed about torrents, with 41% having varying degrees of knowledge, and 17% of those knowledgeable use torrents regularly.
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