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EA vice president of advertising says game ads are a 'huge opportunity', but it 'has to make sense for the game'
AppWizard
July 17, 2026

EA vice president of advertising says game ads are a ‘huge opportunity’, but it ‘has to make sense for the game’

Electronic Arts (EA) has announced a new advertising platform aimed at integrating in-game ads in a way that feels organic and beneficial for both players and brands. EA's vice president of advertising, Alexander Dao, highlighted the importance of designing advertising experiences from the outset to create a native feel and allow for greater brand participation. He emphasized the need for standardization in advertising practices, particularly regarding viewability standards and reporting metrics, to ensure consistency and accountability in advertising investments. EA recently collaborated with Coach to offer nine free branded items in The Sims, based on player surveys about brand preferences. Dao expressed a desire to balance commercial interests with player satisfaction, noting concerns about advertising potentially detracting from the gaming experience.
PC RTS Game Game of Thrones: War for Westeros Slips to 2027 as PlaySide chases a Higher Quality Bar
AppWizard
July 17, 2026

PC RTS Game Game of Thrones: War for Westeros Slips to 2027 as PlaySide chases a Higher Quality Bar

PlaySide Studios has announced a delay in the release of Game of Thrones: War for Westeros, moving it from 2026 to early 2027 to maintain quality standards. Players will choose from four factions: House Stark, House Lannister, House Targaryen, or the Night King's Army. Each faction will feature iconic heroes with unique abilities that influence combat. The game will focus on enhanced physical feedback and unit behavior, allowing players to command squads that react dynamically to orders. Skirmishes will take place across various locations in Westeros, including a new map called Ashemark, designed for competitive 1v1 battles. Players can add the game to their wishlist on Steam.
The follow-up to one of last year's best detective games is off to an 'overwhelmingly positive' start on Steam after just 2 days
AppWizard
July 17, 2026

The follow-up to one of last year’s best detective games is off to an ‘overwhelmingly positive’ start on Steam after just 2 days

In early 2025, the puzzle game Blue Prince won PC Gamer's 'best design' Game of the Year award. Another notable title, The Roottrees are Dead, offered a narrative-driven mystery through a computer interface, inspiring similar projects. Developer Evil Trout released The Incident at Galley House, which received over 600 reviews on Steam with 97% approval. The game was developed by William Rous and Johnson, who enhanced the experience with design elements, coding, and game development. The team was inspired by the free mystery game Type Help, recognized for its captivating narrative. The Incident at Galley House features a visual novel-style presentation, 2D illustrations, a 3D interface for exploring memories, and voice acting. It is priced at £17.75 on Steam with a 10% launch discount until July 21.
Google Search's AI Mode can now handle tasks beyond the search bar
AppWizard
July 16, 2026

Google Search’s AI Mode can now handle tasks beyond the search bar

Google Search has introduced AI Mode, allowing users in the United States to connect with third-party applications like Canva, YouTube Music, and Instacart. This feature enables users to streamline tasks such as designing invitations, compiling music playlists, and populating shopping carts by simply providing prompts. AI Mode processes requests and delivers results quickly, enhancing user convenience. Currently, the integration is limited to a few applications, but Google plans to expand partnerships to increase functionality.
Forget Black Flag Resynced, the best pirate game of 2026 might be a logistics-heavy city builder
AppWizard
July 16, 2026

Forget Black Flag Resynced, the best pirate game of 2026 might be a logistics-heavy city builder

Corsair Cove is a city-building game by Limbic Entertainment that offers a logistics-driven approach to pirate life, diverging from traditional high-seas action. It draws inspiration from Tropico 2: Pirate Cove and features vertical city building, resource management, and pirate management. Players must gather and allocate resources, construct a thriving settlement, manage their crew, and navigate the complexities of pirate life to build a prosperous pirate haven.
Firefox vs Edge: fresh shots fired in browser wars as Mozilla report accuses Microsoft of using 'harmful design' to undermine choice in Windows 11
Winsage
July 16, 2026

Firefox vs Edge: fresh shots fired in browser wars as Mozilla report accuses Microsoft of using ‘harmful design’ to undermine choice in Windows 11

Mozilla's report raises concerns about Microsoft's practices regarding browser choice in Windows 11, alleging that Microsoft uses harmful design tactics to promote its Edge browser. Key strategies identified include trick wording, obstruction, visual interference, preselection, nagging, and forced action, affecting users at various stages of their experience. For example, users trying to download Chrome encounter pop-up banners encouraging them to use Edge, which is also pre-pinned to the Windows taskbar. Migration from Windows 10 to Windows 11 resets Edge as the default browser, ignoring user preferences. The report also highlights that Microsoft's AI, Copilot, opens links in Edge instead of the user's default browser, and minor consent requests may compromise user privacy by funneling data into Microsoft's advertising systems. Users in Germany face fewer issues due to stricter regulations. The report indicates that while Microsoft's promotion of Edge hasn't significantly impacted Chrome's dominance, it may have affected smaller competitors like Firefox. Mozilla calls for Microsoft to change its approach and urges regulators to take action to ensure fair competition in the browser market.
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