developer policies

Google has announced a suite of policy updates for 2025 aimed at enhancing user safety, data privacy, and ecosystem integrity on the Android platform. Key changes include a revised Developer Distribution Agreement that imposes stricter requirements on app functionality, content moderation, and compliance with global regulations. Developers must now avoid misleading practices, obtain explicit consent for data usage, and implement age-gating mechanisms for apps with matchmaking, dating, or gambling functionalities by October 30, 2025. Starting January 1, 2026, developers will be restricted to using the Age Signals API for age-appropriate experiences. In India, Google is aligning personal loan app requirements with local regulations, while monetization strategies are under scrutiny, with rules clarified around in-app purchases and advertisements. Developers will incur fees for linking to external payment systems. Mandatory developer verification will begin in 2026, and a global rollout of this verification is expected by 2027. To aid compliance, Google has integrated Policy Support into the Play Console and introduced mandatory testing for new apps. The updates also emphasize the importance of child safety and ethical considerations in app design, particularly regarding age-appropriate content and functionality. Google is enhancing its enforcement mechanisms and adapting policies to regional regulations while maintaining a cohesive global platform.