developer promotion

AppWizard
February 27, 2025
Valve has expanded Steam's Daily Deals program from four to six featured games each day to enhance visibility and selection for users. In 2024, the program showcased 2,843 games from 1,160 developers across 68 countries, with each game typically receiving over 10 million impressions during its promotion. Daily Deals can lead to significant revenue boosts, with earnings ranging from ,000 to ,000,000, and 87% of featured games in 2024 had never been highlighted before. Eligibility for the promotion is based on customer interest, revenue momentum, and discounts, with curated promotions limited to once a year per game. Additionally, Valve introduced a "promotion recap" feature for developers to analyze their game's performance during the promotion.
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