Snowflake and Databricks are both integrating PostgreSQL into their offerings, but with different strategic focuses. Snowflake targets large enterprises with an emphasis on enterprise readiness, integration, and governance. In contrast, Databricks focuses on a serverless, cloud-native PostgreSQL optimized for AI agent development and low-latency transactions, appealing to developers and startups. Additionally, Snowflake's integration of PostgreSQL within its AI Data Cloud aims to merge operational and analytical workloads on a single platform, reflecting a broader industry trend toward creating data intelligence platforms.