NewApp Digest
search bot

Development

silver Android smartphone
AppWizard
July 17, 2026

EA believes that planning for in-game advertising placement should be done during the development stage

Alexander Dao, Vice President of Advertising and Sponsorship at Electronic Arts (EA), discussed the strategic advantages of integrating advertising into console and PC games from the outset, enhancing monetization and user experience. He emphasized the importance of designing games with advertising in mind for a more organic inclusion, which varies by game genre. Dao cited the collaboration between The Sims 4 and Coach as a successful example of unobtrusive brand integration. He also mentioned EA's launch of EA Advertising, a platform to facilitate brand advertising within its games, reflecting EA's commitment to innovative advertising strategies.
The 3 Big Reasons Why GTA 6 Isn't Coming To PC At Launch
AppWizard
July 17, 2026

The 3 Big Reasons Why GTA 6 Isn’t Coming To PC At Launch

In 2026, Grand Theft Auto VI is set to launch on PS5 and Xbox Series on November 19, but there is no announced release date for the PC version. Historically, every main entry in the Grand Theft Auto series has been delayed on PC, with previous titles typically releasing several months after their console counterparts. The trend indicates that GTA VI may also experience a similar delay. Rockstar prioritizes console development due to strategic partnerships and market dynamics, which allows for a more refined gaming experience. Although PC gamers must wait for the release, they often receive a superior version with improved graphics and performance. In 2026, the performance of current-generation consoles has narrowed the gap with PCs, leading to speculation about a potentially shorter delay for the PC version of GTA VI.
Marathon game director leaves Bungie just 4 months after launch: 'I'll be heading to something new, somewhere else'
AppWizard
July 17, 2026

Marathon game director leaves Bungie just 4 months after launch: ‘I’ll be heading to something new, somewhere else’

Joe Ziegler, the game director of Marathon, has left Bungie and the game effective immediately, just four months after its release. Del Chafe III will take over Ziegler's role, working with creative director Julia Nardin. Ziegler expressed gratitude to fans in a message on X and hinted at new opportunities ahead. Marathon's player counts on Steam have not matched those of Destiny 2, and the game faces challenges in establishing itself in a competitive market. Ziegler joined Bungie in 2022 and became the leader of Marathon two years ago. His departure, along with that of Lars Bakken, former design lead for Marathon, raises concerns about Bungie's stability and future direction.
Doom director Hugo Martin says id Software is fine, and anyway, 'what matters the most is that the games are good'
AppWizard
July 17, 2026

Doom director Hugo Martin says id Software is fine, and anyway, ‘what matters the most is that the games are good’

Recent layoffs at Xbox have raised concerns about id Software's ability to develop new games and maintain its idTech engine. However, id Software stated that its current workforce is comparable to that of a decade ago, during the development of the 2016 Doom reboot. Studio director Hugo Martin refuted claims that the studio has been significantly downsized, asserting that reports of having only 50 employees are false. Despite layoffs affecting the Frankfurt office, where the team was reduced from 12 to 6 employees, Martin's comments aim to reassure fans and stakeholders about the studio's stability.
Bethesda confirms Fallout 3 and New Vegas remasters, makes Obsidian collaboration official, and says Fallout 5 is in 'pre-production'
AppWizard
July 17, 2026

Bethesda confirms Fallout 3 and New Vegas remasters, makes Obsidian collaboration official, and says Fallout 5 is in ‘pre-production’

Bethesda Softworks has announced a new Fallout game in collaboration with Obsidian Entertainment, with Fallout 5 identified as a long-term goal and multiple projects in active development. Remasters of Fallout 3 and Fallout: New Vegas are also planned, although release dates are not yet available. Additionally, a new expansion for Fallout 76, titled Raven Rock, is set to launch in 2027 as a prequel to Fallout 3. Bethesda is committed to ongoing updates for Starfield and hinted at future developments for The Elder Scrolls Online.
Fallout 5: Everything Todd Howard Has Said About Bethesda's New Game
AppWizard
July 17, 2026

Fallout 5: Everything Todd Howard Has Said About Bethesda’s New Game

Bethesda Game Studios has confirmed that Fallout 5 has officially entered pre-production. Todd Howard, the director of Bethesda, hinted at the game's existence in 2021 and stated that Fallout 5 will be released after The Elder Scrolls 6. The Fallout show on Prime Video's crew is aware of Fallout 5's development, and Howard has ensured that the show's narrative will not interfere with the game's storyline. The game is expected to remain set in the United States, in line with the franchise's tradition. Howard has expressed a desire not to rush the development of Fallout 5, emphasizing the importance of creating a meaningful single-player experience. He reassured fans that Bethesda is actively developing new content, even as the timeline for Fallout 5 remains uncertain. The events of the Fallout show will influence the game's narrative. Fallout 5 is being developed on the Creation Engine 3, and it is too early to determine if it will be an Xbox exclusive.
Google and Epic Abandon Settlement, Clearing the Way for Rival Android App Stores
AppWizard
July 17, 2026

Google and Epic Abandon Settlement, Clearing the Way for Rival Android App Stores

Google and Epic Games have withdrawn their joint motion to modify a court injunction that requires Google to support third-party app stores within the Google Play ecosystem. A permanent injunction issued in October 2024 mandates Google to facilitate alternative app stores on Android devices, with support set to begin on July 22. Google plans to implement a ,000 annual access fee for these alternative marketplaces, while apps downloaded through these stores will still use the Google Play system for transactions. The agreement between Google and Epic includes provisions for reduced fees and alternative payment methods, separate from the injunction. The legal situation regarding third-party app stores does not directly affect Apple, but it may influence Apple's ongoing legal challenges with Epic Games and regulatory developments. Apple is currently appealing a ruling that requires it to allow link-outs and alternative payment options, with oral arguments expected in late 2026 or early 2027.
Epic & Google Withdraw Settlement: Other Stores Coming to Android
AppWizard
July 17, 2026

Epic & Google Withdraw Settlement: Other Stores Coming to Android

Epic Games and Google have withdrawn their proposed settlement regarding app distribution on Android, which included a program for registered app stores. This decision allows Google to permit third-party app stores on its platform. The legal dispute began when Epic accused Google of monopolizing Android app distribution. Despite multiple victories for Epic, the companies attempted a settlement that included new billing options and reduced fees, but concerns about sideloading apps led to its abandonment. Google plans to invite other app stores starting July 22 in the United States.
Civil Servants to Switch to "Max": New Messenger to Become Main Work Tool by 2030
AppWizard
July 17, 2026

Civil Servants to Switch to “Max”: New Messenger to Become Main Work Tool by 2030

The government has mandated that all work-related communications for state and municipal employees must transition to the "Max" messenger platform by 2030. The "Max" platform was developed by "Kommunikatsionnaya platforma," with a beta version launched in March 2025 and becoming a mandatory pre-installed application on new smartphones in Russia by September 2025. As of March 2026, "Max" had 100 million registered users and offered features like audio/video calls, chat, voice messaging, large file sharing, and money transfers. In July, the EU imposed sanctions on VK, the parent company of "Kommunikatsionnaya platforma," and "Max" was removed from the Apple App Store in June and from Google Play recently. VK stated that its services remain functional and are available on alternative platforms such as RuStore and Huawei AppGallery. Negotiations with Apple are ongoing to restore "Max" to the App Store.
Search