device rankings

Winsage
October 29, 2025
Windows 10 Mobile has increased to 5.7% of all Windows Phones, up from 4.7% the previous month. In the U.S., the HTC One has outperformed the Lumia 1520, which has fallen out of the top 10 rankings, while the Lumia 635 remains the most popular Windows Phone model. A price range analysis shows that the U.S. has the highest concentration of high-end devices, whereas India has fewer premium options, with low and mid-range devices dominating globally. In the EU5, the Lumia 640 is now the fifth most popular Windows Phone, displacing the Lumia 520. In India, the Lumia 535 leads with a 22.6% market share, followed by the Lumia 540 at 7% and the Lumia 640 XL at 4.4%. In Australia, the Lumia 930 holds second place with an 8.8% share, while the Lumia 530 is at 9.7%. AdDuplex's data is sourced from their in-app advertising network, covering over 5,000 applications in the Windows Phone Store.
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