digital analytics Archives

Winsage

August 5, 2026

Desktop Linux just cracked 10% market share – and Windows 11 is mostly to blame

Desktop Linux has reached a market share of 10.65% in North America, doubling from a 5% share in 2025. When including Chrome OS, the combined market share rises to 12.72%. The US federal government's Digital Analytics Program (DAP) reports Linux's market share at 5.8%, with a total end-user Linux share of approximately 19% when factoring in Android and Chrome OS. Key reasons for users leaving Windows include the transition to Microsoft 365, improved gaming on Linux, better user-friendliness, enhanced hardware compatibility, and privacy concerns. Approximately 25% of Windows 10 PCs are ineligible for an upgrade to Windows 11, with 22.16% of Windows users still on Windows 10. A survey found that 26% of users plan to continue using Windows 10 after support ends. Users are frustrated with Windows, viewing Windows 11 as a promotional platform for Microsoft's services. Modern Linux distributions are user-friendly, and installation is straightforward. Linux is recognized for its superior security compared to Windows, which has faced numerous vulnerabilities and security patches.

Winsage

February 11, 2026

Prometei Botnet: Windows Server Takeover & Monero Mining

Cookies play a crucial role in digital analytics by tracking user behavior on websites. Common cookies like tuuid, tuuidlastupdate, um, and umeh collect data on site visits, including frequency, duration, and specific pages accessed. Cookies such as nascx are used by social sharing platforms to record visited sections and recommend related content. APID and IDSYNC gather anonymous user visit data to inform marketing strategies. Demographic and geographical data are collected by cookies like ccaud, cccc, ccdc, and ccid to create targeted advertising campaigns. The dpm cookie links user navigation with offline survey data for targeted ads. Unique identifiers such as acs, clid, KRTBCOOKIE_#, PUBMDCID, and PugT help identify users across visits for targeted advertising. Security-focused cookies like SIDCC protect user data, while Google’s reCAPTCHA measures user interactions. Cookies like utmx and utmxx are used in A/B testing to optimize website performance and user satisfaction.