From September 1, 2025, the state-backed messaging application Max will be pre-installed on all new smartphones and tablets sold in Russia, as mandated by the Kremlin. Max aims to serve as a domestic alternative to messaging platforms like WhatsApp and Telegram and will integrate with various government services. The app has been developed by the state-controlled technology giant VK and has garnered approximately 18 million downloads. WhatsApp currently leads the market with 97.3 million users, followed by Telegram with 90.8 million, and VK Messenger with 17.9 million. Supporters highlight Max's safety features, while critics worry about potential surveillance. The Russian government is also implementing restrictions on WhatsApp and Telegram due to alleged non-cooperation with law enforcement. Additionally, starting in September, all Apple devices sold in Russia will come pre-installed with RuStore, a domestic alternative to app stores, and from January 1, 2026, all smart TVs sold in Russia must include Lime HD TV, an app for state-run television channels.