Arattai Messenger has achieved over 5 million downloads shortly after its launch. Developed by Zoho, it serves as an alternative to messaging apps like WhatsApp, Telegram, and Messenger, aiming to meet the needs of smaller organizations. The app features a lightweight design optimized for low-bandwidth environments, making it suitable for users in rural and semi-urban areas. Arattai also offers an Android TV version that allows cross-platform communication. However, it uses localized data storage instead of full end-to-end encryption, raising concerns about privacy and data security among experts.