digitalization

The global antivirus software market is projected to reach approximately billion by 2025 and grow at a compound annual growth rate (CAGR) of around 6.9% through 2029. By 2025, 84% of users are expected to have antivirus software installed on their computers, and approximately 68% will have antivirus protection on their smartphones. In recent testing, antivirus products were evaluated against 212 test cases, with 560,000 new malware variants detected globally each day. Microsoft Defender and Norton achieved perfect protection scores of 100% in evaluations conducted in June 2025. Microsoft is redesigning Windows to relocate antivirus and Endpoint Detection and Response (EDR) applications out of the kernel. In 2024, the U.S. government prohibited the sale of Kaspersky antivirus software due to national security concerns. Gen Digital anticipates revenue between .70 billion and .80 billion for 2026. The integration of AI into malware frameworks is pushing antivirus vendors to adopt machine learning-driven threat detection models. Antivirus plans are predominantly priced between and , with 32.1% of plans falling within this range. Only 3.6% of antivirus options are free, and 93% of products offer a 30+ day money-back guarantee. 79% include defenses against ransomware and phishing attacks, and 61% come with a built-in firewall. The average maximum coverage per antivirus subscription extends to 24 devices. In 2024, around 121 million Americans used third-party antivirus software, with 17 million adults intending to adopt antivirus software within six months. Among users of commercial antivirus software, 74% reported encountering malware in the past year. Detection effectiveness in malware tests often surpasses 99% for leading antivirus products, while false positive rates vary significantly. Symantec leads the Windows antivirus market with a share of 13.81%, followed by AVAST Software (11.93%) and ESET (11.03%). Approximately 560,000 new malware variants are identified daily, and there are over 1 billion documented malware samples worldwide. Ransomware attacks targeting Windows constitute around 93% of all enterprise ransomware incidents. In 2024, 17% of U.S. adults reported using antivirus software on mobile phones, with 73% opting for paid versions. Free antivirus solutions typically offer basic features but lack advanced modules. The enterprise antivirus market is projected to reach approximately .0 billion by 2024, with significant growth expected in the coming years. North America holds approximately 48.3% of the global antivirus market share, while Europe experiences growth due to regulations. IoT devices are increasingly targeted, with unpatched firmware responsible for about 60% of IoT breaches. The average cost of an IoT security failure incident is approximately 0,000. Typical antivirus subscriptions range from to 0 per year, with many vendors offering multi-device bundles.