direct communication

Denuvo, a DRM software criticized by PC gamers, is undergoing a PR campaign led by product manager Andreas Ullmann to improve its public image. Ullmann acknowledges that gamers struggle to see the benefits of Denuvo, despite its effectiveness in preventing piracy, which can reduce game revenue by about 20%. He explains that while Denuvo may not provide immediate rewards for players, it can lead to long-term benefits such as updates and new content. Ullmann addresses performance concerns, admitting that issues have been reported, particularly with games like Tekken 7, but notes that such problems are rare. Denuvo has also created a Discord channel for direct communication with players, though it faces challenges managing discussions among critics. Additionally, some major publishers are choosing to release games without Denuvo, indicating a shift in industry sentiment, exemplified by the announcement that Dragon Age: The Veilguard will be released without DRM.