Spotify is introducing an in-app messaging feature that allows users to share and discuss songs, podcasts, and audiobooks within the platform, aimed at enhancing social interaction for both free and premium users. Users can share tracks by tapping the Share button on the Now Playing screen, selecting a friend, and sending a message request. The messaging format is currently one-on-one, and Spotify will not include group chats or broadcast features. Conversations will be encrypted, with users able to block accounts, report inappropriate messages, or opt out of messaging. The feature will roll out in select regions for users aged 16 and above, while sharing options to external platforms remain unchanged. This update coincides with recent subscription price increases in several countries, including India, where the Individual Plan rose from Rs 119 to Rs 139 and the Family Plan increased from Rs 179 to Rs 229.