TikTok has enhanced its Promote ads feature by allowing brands to target direct messages (DMs) through third-party messaging applications, including WhatsApp, Facebook Messenger, LINE, and Zalo. Advertisers can now drive message traffic to these external platforms instead of only encouraging interactions within the TikTok app. This change is particularly useful for lead generation campaigns targeting users with compatible messaging apps installed. The supported messaging platforms currently are LINE, Zalo, WhatsApp, and Facebook Messenger. This update aims to improve customer engagement and simplify management of interactions across different messaging channels.