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discoverability

"Gabe really had a great vision": Steam became a PC gaming cornerstone because Valve built a community with "stickiness," says Nightdive chief who worked on GameStop's Steam competitor
AppWizard
April 3, 2026

“Gabe really had a great vision”: Steam became a PC gaming cornerstone because Valve built a community with “stickiness,” says Nightdive chief who worked on GameStop’s Steam competitor

GameStop was a pioneer in digital distribution before Valve's Steam became the leading platform for PC gaming. Larry Kuperman, a veteran of the gaming industry, contributed to the development of Impulse, an online store acquired by GameStop. In the 2000s, third-party digital distribution was not intuitive, as game sales were primarily controlled by physical retailers. BioWare regretted not creating a platform like Steam. Amazon's attempts to compete with Steam were unsuccessful. Kuperman attributes Steam's success to its community-building efforts, which fostered loyalty among users. The platform significantly lowered barriers for game developers, allowing anyone to publish games for a nominal fee. Steam has been crucial for indie developers, providing extensive reach and discoverability compared to other platforms like GOG. Kuperman credits GOG as essential for his work at Nightdive, and Gabe Newell's ideas continued to shape Valve after he stepped back from active development.
Decentraland Launches on Epic Games Store; Android Mobile App Now Live, iOS Coming Soon
BetaBeacon
March 31, 2026

Decentraland Launches on Epic Games Store; Android Mobile App Now Live, iOS Coming Soon

Decentraland is now available on the Epic Games Store for desktop users, offering an exclusive wearable for a limited time. The mobile app is currently available on Android with iOS coming soon, catering to the growing mobile gaming market. The mobile experience is designed for shorter, more frequent visits and seamless transition between desktop and mobile devices. Decentraland is a community-driven virtual space where users can engage in various activities and events.
Freak Steam game naming coincidence unintentionally results in some of the best indie marketing I've seen
AppWizard
March 17, 2026

Freak Steam game naming coincidence unintentionally results in some of the best indie marketing I’ve seen

Neon Polygons and Gamkat both released games titled "Piece by Piece," with Neon Polygons launching on March 13 and Gamkat on March 11. Dev Land Marketing's Gajda Andreea proposed a collaboration to combine both games into a "Piece by Piece Double Bundle," which is available on Steam for .57 / £15.60. This collaboration has gained significant attention, with a Reddit thread discussing it receiving over 2,000 upvotes, highlighting the effectiveness of adaptability and collaboration in marketing.
silver Android smartphone
AppWizard
January 21, 2026

The death and reincarnation of game discoverability

Guy Ulmer leads platform partnerships at Plarium, part of the Modern Times Group, which develops and publishes games like Raid: Shadow Legends and Stormfall: Saga of Survival. The gaming industry is experiencing a shift in discoverability, with nearly one-third of developers identifying it as their primary challenge by 2026. Players increasingly discover new titles through platforms like YouTube (64%), TikTok (38%), and Instagram (36%), surpassing traditional storefront promotions. Developers must engage players through social media and creator ecosystems rather than relying solely on major storefront placements. Storefront interactions require strategic optimization, as platforms like Google Play and Apple are expected to prioritize games that align with new features. Developers must treat every game as a service, engaging in continuous updates and sales events. Successful developers will design games with marketing in mind, utilizing strategies like incentivized referrals, stream integration, and generative AI for content creation. The focus has shifted from maximizing visibility at launch to ongoing optimization throughout a game's lifecycle, making discoverability a fundamental design principle.
'Steam is winning with its ease of use,' GOG's new owner says, but he's not interested in picking a fight: 'I think much can be done in GOG without losing its core values and the way it operates'
AppWizard
January 13, 2026

‘Steam is winning with its ease of use,’ GOG’s new owner says, but he’s not interested in picking a fight: ‘I think much can be done in GOG without losing its core values and the way it operates’

CD Projekt sold its DRM-free digital storefront, GOG, to co-founder Michal Kiciński at the end of 2025. GOG has transitioned from focusing solely on classic titles to including newer releases, but it remains a niche player in the gaming market and has not generated substantial revenue for CD Projekt. Kiciński and GOG's managing director, Maciej Gołębiewski, expressed optimism about GOG's potential, emphasizing its unique position and mission to ensure games endure over time. GOG is expanding its catalog of new releases, particularly from independent studios, without aiming to compete directly with Steam in terms of volume. GOG is known for being a curated platform, contrasting with Steam's high volume of releases, and Kiciński acknowledged the need for GOG to improve its user-friendly features while maintaining its core values. GOG will continue to uphold its commitment to being a DRM-free platform, which Kiciński stated is a core value that will not change in the foreseeable future.
Gabe Newell wanted this cult-classic FPS to be one of the first games to launch on Steam, but its creator said "ehhh" nah
AppWizard
December 27, 2025

Gabe Newell wanted this cult-classic FPS to be one of the first games to launch on Steam, but its creator said “ehhh” nah

Steam was launched in 2003 as a platform for updates to Valve's games and became a full-fledged storefront in 2005. Gabe Newell, co-founder of Valve, reached out to Adrian Chmielarz in the early days to feature the game Painkiller on Steam, but Chmielarz was hesitant as they did not hold the rights to the game. Painkiller's Black Edition was eventually released on Steam in 2007. The emergence of digital storefronts like Steam has transformed game development, allowing smaller developers greater access to audiences without the need for traditional publishers. Steam has revolutionized video game distribution, despite challenges like game discoverability, and has become essential to the PC gaming ecosystem.
2D ARPG 'Fantasy Journey' Slated For 2026 Steam Release
AppWizard
December 26, 2025

2D ARPG ‘Fantasy Journey’ Slated For 2026 Steam Release

Developer XiangziArtStudio will release their 2D action role-playing game, ‘Fantasy Journey,’ on PC via Steam in June 2026. The game features a combat system that allows for various playstyles, including parrying, dodging, and blocking. Playtests and a demo version are currently available for players to provide feedback. Visual materials, including images and a video, have been released to showcase the game's world and mechanics.
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