The gaming industry is experiencing an increase in AI-generated content, particularly on platforms like Steam. John Buckley from Pocketpair expressed concerns about the enthusiasm for AI, likening it to early cryptocurrency excitement, and highlighted the importance of human creativity in game development. He stated that Pocketpair will not publish games relying on generative AI. Additionally, Epic Games CEO Tim Sweeney raised concerns about undisclosed AI "placeholders" in major game releases, emphasizing the need for transparency in the industry.