Meta has launched a new app called Edits, designed to simplify video creation and editing for smartphone users. The app allows users to craft and share videos across various social platforms, although it will not serve as a social media feed. Edits includes features like an "inspiration tab" for trending content and audio, as well as an "ideas" space to encourage creativity. The app aims to consolidate the video production process into a single platform, addressing the complexities of using multiple applications. This initiative follows Meta's previous efforts to adapt to changes in social media dynamics, including the launch of Threads in response to user dissatisfaction with Twitter's management.