Purina’s Beggin’ brand launched Beggin’ Blocks, limited-edition dog treats inspired by Minecraft, coinciding with the premiere of A Minecraft Movie. The treats resemble Minecraft's iconic blocks and are made with real bacon. They are available in two sizes: a 6-ounce bag priced at .99 and a 25-ounce pack for .49. To celebrate the launch, Purina introduced the Big Blocky Beggin’ Sweepstakes, running through October 31, 2025, where weekly Grand Prize winners can receive a digital copy of A Minecraft Movie, a custom Beggin’-themed gaming chair, and a stockpile of Beggin’ treats. Nearly 10,000 first-prize winners will also receive a digital copy of the film. A Minecraft Movie is the first live-action adaptation of the popular video game, directed by Jared Hess and featuring a star-studded cast. The film follows characters navigating Minecraft's Overworld to return home.