EA Archives

AppWizard

July 28, 2026

EA is ‘a hedge fund with a videogame hobby,’ former Dragon Age boss says, and that’s why he reckons the series is probably dead and buried

Electronic Arts (EA) has decided to stop development of the Dragon Age RPG series due to the poor sales performance of the latest installment, Dragon Age: The Veilguard. This decision puts BioWare in a difficult position, and former executive producer Mark Darrah believes it may signify the end of the series. Darrah described EA's approach to game development as challenging, likening it to a "hedge fund with a videogame hobby." EA is facing financial pressures, including a potential takeover by Saudi Arabia, which raises concerns about the future of its game titles. While Dragon Age's future is uncertain, a new Mass Effect installment is in development. Former BioWare writer David Gaider noted that EA has historically struggled to understand the Dragon Age series, often dismissing its successes.

AppWizard

July 27, 2026

Xbox Gamers Purchasing Select Ubisoft Games Will Now Get the PC Version for Free

Ubisoft is offering Xbox gamers a new initiative where players who own or purchase select Ubisoft games through the Microsoft Store will receive a complimentary PC version via the Ubisoft Connect launcher. This offer includes 13 titles: Assassin’s Creed Mirage, Assassin’s Creed Valhalla, Avatar: Frontiers of Pandora, Far Cry 6, Immortals Fenyx Rising, Prince of Persia: The Lost Crown, Riders Republic, Skull and Bones, The Crew 2, The Crew Motorfest, Tom Clancy’s Rainbow Six Extraction, Tom Clancy’s Rainbow Six Siege, and Watch Dogs Legion. Starting July 21, customers who purchase a digital version of any of these titles will gain immediate access to both the Xbox console and Xbox on PC digital versions. Existing owners of the digital versions on Xbox will receive the PC counterpart between July 21 and August 4. This offer is distinct from Microsoft's Xbox Play Anywhere program, as it does not provide cross-save or cross-progression capabilities. Season Passes and add-on content purchased on Xbox are expected to transfer to the PC version, but in-game currencies and consumables will not be included. Additionally, Ubisoft is expanding the availability of its games through the Xbox app on PC, with new additions likely accessible via the Ubisoft Connect app.

BetaBeacon

July 27, 2026

Roguelike Deckbuilders: Games Like Slay the Spire and Balatro

Deckbuilding is a genre of games that combines card-based gameplay with collecting powerful cards to use in battle against other players. It started in tabletop gaming before moving to video games. Roguelike deckbuilders add procedural generation to keep gameplay fresh and unpredictable. Slay the Spire is a popular example of a tactical deckbuilding game.

AppWizard

July 26, 2026

10 Games We’d Love To See Added To Xbox Backwards Compatibility On PC

Xbox has announced backwards compatibility for PC, allowing fans to vote on classic titles they want to see made available. Current favorites among voters include Fable 2, Banjo-Kazooie, Banjo-Tooie, Fable 3, Sonic Unleashed, Gears of War 2, Banjo-Kazooie: Nuts & Bolts, Gears of War 3, Lost Odyssey, and Ninja Gaiden Black. A curated list of ten highly sought-after titles already enjoying backwards compatibility on consoles includes Fable 2, Gears of War 2, Lost Odyssey, Ninja Gaiden Black, Banjo-Kazooie: Nuts & Bolts, Sonic Unleashed, Gears of War 3, Banjo-Tooie, SSX 3, and Fable 3.

AppWizard

July 24, 2026

Meccha Chameleon ranks second behind Fortnite in PC revenue for June

Meccha Chameleon achieved the second-highest revenue for PC titles in June, selling over 15 million copies since its launch on June 10. It debuted at No. 6 on Newzoo's PC engagement charts. Other notable sales figures include Lethal Company with over 10 million units in its first six months and Fall Guys reaching seven million in one month. In life simulation games, Paralives ranked No. 7, while Dead by Daylight climbed to No. 10. Grand Theft Auto 6 became the highest-grossing console title based on pre-orders, generating an estimated 0 million globally. The engagement rankings showed minimal fluctuations, with established titles like Fortnite and Counter-Strike 2 maintaining larger player bases than recent releases. Grounded climbed over 250 places to No. 16 on the console engagement charts after its PlayStation Plus release. The Top 20 PC games by revenue in June included Fortnite, Meccha Chameleon, and Counter-Strike 2 & Go, while the Top 20 console games featured Fortnite, EA Sports FC 26, and NBA 2K26.

BetaBeacon

July 23, 2026

Amazon Prime Video adds game streaming to its list of features

Amazon has integrated its Luna cloud gaming platform directly into Prime Video, allowing users to play games within the app at no extra cost. The integration includes a new "Games" tab and aims to turn Prime Video into a "one-stop entertainment destination." Initially available to US and UK users with Fire TVs, Amazon plans to expand Luna integration to more devices and countries in the future.

AppWizard

July 22, 2026

Developer of Burnout spiritual successor Wreckreation has formed a new studio working on a sequel

The Burnout series is influential in the arcade racing genre, inspiring many imitators. Wreckreation, a successor developed by Three Fields Entertainment and released in 2025, received mixed reviews. The team announced a sequel, Wreckreation 2, focusing on player feedback to enhance the experience. The initial trailer features unique vehicles and gameplay reminiscent of Burnout. The developers have formed a new studio, When Tides Turn, to continue the project while maintaining the original team. They plan to engage the community through updates and playtesting opportunities.

AppWizard

July 19, 2026

EA believes that planning for in-game advertising placement should be done during the development stage

Alexander Dao, Vice President of Advertising and Sponsorship at Electronic Arts (EA), discussed the strategic integration of advertising in console and PC games, emphasizing that planning for advertising from the outset can enhance monetization potential. He noted that when advertising is integrated into game design from the beginning, it feels more organic and allows for greater flexibility with brands. Dao mentioned that the ease of embedding advertising varies by genre, with sports games being more conducive to it. He cited the partnership between The Sims 4 and Coach as a successful example of brand collaboration. Additionally, he highlighted EA's launch of EA Advertising, a platform aimed at facilitating brand advertising within its games.

AppWizard

July 17, 2026

EA believes that planning for in-game advertising placement should be done during the development stage

Alexander Dao, Vice President of Advertising and Sponsorship at Electronic Arts (EA), discussed the strategic advantages of integrating advertising into console and PC games from the outset, enhancing monetization and user experience. He emphasized the importance of designing games with advertising in mind for a more organic inclusion, which varies by game genre. Dao cited the collaboration between The Sims 4 and Coach as a successful example of unobtrusive brand integration. He also mentioned EA's launch of EA Advertising, a platform to facilitate brand advertising within its games, reflecting EA's commitment to innovative advertising strategies.

AppWizard

July 17, 2026

EA vice president of advertising says game ads are a ‘huge opportunity’, but it ‘has to make sense for the game’

Electronic Arts (EA) has announced a new advertising platform aimed at integrating in-game ads in a way that feels organic and beneficial for both players and brands. EA's vice president of advertising, Alexander Dao, highlighted the importance of designing advertising experiences from the outset to create a native feel and allow for greater brand participation. He emphasized the need for standardization in advertising practices, particularly regarding viewability standards and reporting metrics, to ensure consistency and accountability in advertising investments. EA recently collaborated with Coach to offer nine free branded items in The Sims, based on player surveys about brand preferences. Dao expressed a desire to balance commercial interests with player satisfaction, noting concerns about advertising potentially detracting from the gaming experience.