AppWizard
April 27, 2026
Under CEO Asha Sharma, Xbox has reduced the price of Xbox Game Pass Ultimate from .99 to .99 and PC Game Pass from .99 to .99. The removal of day-one access to Call of Duty is part of this strategy, which aims to address consumer concerns and enhance the service's value. Microsoft reportedly faced a 0 million loss due to including Call of Duty: Black Ops 6 in Game Pass, prompting these price adjustments. Sharma's initiatives include a partnership with Discord, the introduction of Xbox Game Pass: Starter Edition, and plans for a Family Plan. The company is also focusing on improving the Xbox app for PC gaming and reevaluating its approach to exclusives. Frequent updates and player feedback will be prioritized as Xbox prepares for the next generation of consoles, referred to as Project Helix.
