Moozi and Dentsu Redder launched Mooziland, Vietnam's first branded Minecraft universe, to support the relaunch of Moozi's children's milk range and engage the Gen Alpha demographic. The campaign ran from April to July 2026, featuring seven interactive islands representing Moozi's milk flavors, inspired by Australian ecosystems. Children participated in a seven-week journey with quests and discoveries, complemented by the nationwide Moozi Fest. The campaign generated over 53 million impact views, 700,000 engagements, and a 30% growth in total channel value. The initiative aimed to create an enjoyable experience for children while reassuring mothers about the brand's quality.