This summer, a major football tournament will take place in North America, with collaborations between Meta and creators, athletes, and teams to enhance fan experiences. Key features include:
- Threads: Real-time discussions, live chats with notable hosts, a dedicated football community, real-time match scores, team flair, stickers, custom emojis, media highlights, and game reminders.
- Instagram: Enhanced search for tournament-related content, AI-powered voice effects in DMs.
- Facebook: Football mode with themed reactions, the "Wear It" feature for virtual jerseys, and exclusive tournament-themed stickers.
- Messenger: Live updates for real-time match highlights in group chats, limited-edition football pitch backgrounds, and animated stickers.
- WhatsApp: Integration of the official match ball emoji, football-themed calling effects, a football sticker pack, and a dedicated football directory for match-day updates.
Meta is also implementing measures to protect athletes and fans from negative interactions during the tournament.