The first trailer for A Minecraft Movie received backlash, prompting the film's team to engage with fans and make significant changes. The film ultimately became the highest-grossing gaming movie, achieving 2.8 million in domestic ticket sales and surpassing the 2023 Super Mario Bros film. It generated nearly a billion dollars in global revenue for Warner Bros. Harry Elonen from Mojang Studios acknowledged the initial marketing missteps and emphasized the importance of emotional connections with fans. The team adapted their strategy based on fan feedback, leading to a successful second weekend box office hold of .6 million. The film's success was attributed to its authentic lore and emotional resonance, with Minecraft being the best-selling video game of all time, and players having spent over 68 million years in-game. The movie grossed over 0 million worldwide by early June, exceeding projections by over 30%. The marketing strategy included embedding Easter eggs and monitoring fan sentiment, resulting in a 6.3 times return on its 0 million production budget and a surge in merchandising.