Mintegral's report indicates that advertisers in the APAC market need to adjust their user acquisition strategies for better scale and cost efficiency. Key findings include:
- AI-powered consumer applications achieved 1.5 billion downloads in 2024, generating approximately .3 billion in revenue, with significant growth in chatbots (119% year-on-year) and AI art apps (21% increase).
- Short-video drama applications saw quarterly growth rates of 50% to 200% since Q3 2023, with Indonesia leading global downloads at 39%, followed by Brazil, the Philippines, Thailand, Mexico, and Japan/Korea.
- Growth is surging in third-party Android app stores such as Xiaomi, Amazon, Samsung, Oppo/Vivo, and Huawei, with cost-per-install rates as low as [openai_gpt model="gpt-4o-mini" prompt="Summarize the content and extract only the fact described in the text bellow. The summary shall NOT include a title, introduction and conclusion. Text: As the landscape of mobile marketing evolves, a recent report from Mintegral reveals that advertisers must adapt their user acquisition (UA) strategies to achieve both scale and cost efficiency. The report highlights three pivotal trends shaping the APAC market, indicating a significant shift in how marketers allocate their budgets and connect with consumers.
Short on time?
For those looking for a quick overview, here’s a table of contents for easy navigation:
The future of marketing: AI transformations by 2025
Discover AI marketing’s future in 2025 with predictions on automation, personalization, decision-making, emerging tech, and ethical challenges.
AI apps go mainstream with 1.5B downloads
Mintegral’s findings for 2025 confirm that AI has transcended the realm of novelty and has become a staple in consumer behavior. In 2024 alone, AI-driven consumer applications achieved an impressive 1.5 billion downloads, generating approximately US.3 billion in revenue. The chatbot segment experienced a remarkable 119% year-on-year growth, while AI art applications saw a 21% increase. Notably, 16 generative AI applications surpassed US million in in-app purchases, with 25 apps reaching over 10 million downloads. This data underscores a crucial point: consumers are not merely dabbling in AI; they are actively engaging and investing in it.
Why it matters: For advertisers, this trend signals that audiences are ready to embrace AI-driven solutions. Developers who incorporate practical AI functionalities into everyday applications, especially in sectors like productivity, finance, and community engagement, are tapping into a market of conversion-ready users.
BytePlus powers Soonshot’s short-form K-drama launch in SEA
Soonshot brings short-form K-dramas to Southeast Asia, powered by BytePlus personalization and webtoon IPs.
Short-drama takes over global video habits
The popularity of short-form drama is rapidly expanding beyond niche audiences. According to Mintegral, short-video drama applications have experienced quarterly growth rates ranging from 50% to 200% since Q3 2023. These digestible storytelling formats primarily monetize through advertising, accounting for around 90% of revenue, with the remainder derived from in-app tokens or subscriptions. Indonesia leads the global download market for short-drama apps, followed closely by Brazil, the Philippines, Thailand, Mexico, and Japan/Korea. Content originating from the APAC region is now making waves on the global stage.
Why it matters: Short-drama content is more than just entertainment; it serves as a dynamic platform for performance marketing. Advertisers can leverage these formats through rewarded videos, check-ins, and gamified engagement strategies, making them ideal for achieving a balance between reach, retention, and monetization.
Third-party Android stores unlock cheap UA at scale
While many marketers remain fixated on the duopoly of Google Play and the Apple App Store, Mintegral notes a surge in growth within third-party Android channels such as Xiaomi, Amazon, Samsung, Oppo/Vivo, and Huawei. Eastern Europe is also emerging as a significant distribution area. Mintegral’s SDK and self-serve capabilities empower advertisers to launch campaigns across these alternative stores, with case studies from Amazon revealing cost-per-install (CPI) rates as low as US[cyberseo_openai model="gpt-4o-mini" prompt="Rewrite a news story for a business publication, in a calm style with creativity and flair based on text below, making sure it reads like human-written text in a natural way. The article shall NOT include a title, introduction and conclusion. The article shall NOT start from a title. Response language English. Generate HTML-formatted content using tag for a sub-heading. You can use only , , , , and HTML tags if necessary. Text: As APAC mobile trends shift, Mintegral report finds that marketers must rethink their UA strategies for scale and cost
As AI becomes habitual and short-form drama content goes global, advertisers are finding cost-efficient user acquisition beyond Google and Apple2025 is closing with a signal shift in mobile growth, according to a new report from Mintegral. The global advertising platform unveiled its latest APAC insights, spotlighting three emerging trends that could reshape how marketers plan their budgets and reach audiences.This article explores the report’s findings — from the normalization of AI apps to the explosion of short-form dramas, and a quiet but powerful trend: the rise of third-party Android app stores as fertile ground for affordable, high-quality user acquisition.Short on time?Here’s a table of contents for quick access:The future of marketing: AI transformations by 2025Discover AI marketing’s future in 2025 with predictions on automation, personalization, decision-making, emerging tech, and ethical challenges.AI apps go mainstream with 1.5B downloadsMintegral’s 2025 data confirms what many marketers already suspect: AI is no longer a hype bubble. It’s a consumer habit. AI-powered consumer apps racked up 1.5 billion downloads in 2024, generating US$1.3 billion in revenue.The chatbot category posted 119% year-on-year growth, while AI art apps saw 21% gains. More telling, 16 generative AI apps surpassed US$10 million in in-app purchases, and 25 apps crossed 10 million downloads. That’s not curiosity. That’s retention.Why it matters:For advertisers, this is a clear signal that audiences aren’t just experimenting with AI. They’re paying for it. Developers who build practical AI features into daily-use apps, particularly in productivity, finance, and community, are reaching conversion-ready users at scale.BytePlus powers Soonshot’s short-form K-drama launch in SEASoonshot brings short-form K-dramas to Southeast Asia, powered by BytePlus personalization and webtoon IPsShort-drama takes over global video habitsShort-form drama is no longer niche. Mintegral reports that short-video drama apps have posted 50–200% quarter-on-quarter growth since Q3 2023. These snackable storytelling formats are typically monetized through ad support (around 90%), with the rest coming from in-app tokens or subscriptions.Indonesia leads the charge with 39% of global short-drama app downloads, followed by Brazil, the Philippines, Thailand, Mexico, and Japan/Korea. APAC-born content is now a global export.Why it matters:Short-drama isn’t just entertainment. It’s a performance marketing playground. Advertisers can plug into these formats via rewarded videos, check-ins, and gamified engagement loops. This makes them ideal for balancing reach, retention, and monetization.Third-party Android stores unlock cheap UA at scaleWhile most marketers remain focused on the Google Play and Apple App Store duopoly, Mintegral says growth is surging in third-party Android channels like Xiaomi, Amazon, Samsung, Oppo/Vivo, and Huawei. Eastern Europe is also emerging as a key distribution region.Mintegral’s SDK and self-serve access allow advertisers to launch campaigns across these stores, with Amazon-based case studies showing CPIs as low as US$0.26 to US$0.42 and daily installs ranging from 2,000 to 5,000. Results vary by genre and bid strategy.Why it matters:These underutilized stores are offering a cost-efficient way to escape auction fatigue. For marketers in gaming, utility, or entertainment, it’s a rare chance to grab scale without breaking the budget.What marketers should knowMintegral’s report isn’t just a forecast. It’s a call to action. Here’s how performance marketers can turn these trends into real outcomes:1. Adopt ROAS-based bidding modelsSwitch to Target ROAS, Hybrid ROAS, or Target CPE strategies. Optimize for real business goals like D7 retention or paid conversions, not vanity metrics.2. Embrace creative automationUse dynamic creative optimization and playable ads to iterate faster. Short-drama formats and AI apps both benefit from high-velocity creative testing.3. Diversify distribution nowInclude third-party Android stores in your UA mix. Whitelist high-performing verticals, test region-specific platforms, and monitor performance with clear attribution.4. Don’t ignore emerging content categoriesShort-dramas are not a fad. It’s a new engagement layer with built-in performance hooks. Partnering with studios or platforms early could give brands a head start on formats optimized for mobile viewing and monetization.AI apps are sticky. Short-drama is exploding. Third-party Android stores are scaling. In short, mobile growth is moving fast. It’s also getting cheaper, if you know where to look.Smart marketers will seize this moment to rethink their media mix, experiment with new creative, and expand beyond traditional platforms while the blue ocean is still wide open.This article is created by humans with AI assistance, powered by ContentGrow. Ready to explore full-service content solutions starting at $2,000/month? Book a discovery call today.Book a discovery call (for brands & publishers) - ContentGrowThanks for booking a call with ContentGrow. We provide scalable and tailored content creation services for B2B brands and publishers worldwide.Let’s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your" temperature="0.3" top_p="1.0" best_of="1" presence_penalty="0.1" ].26 to US[cyberseo_openai model="gpt-4o-mini" prompt="Rewrite a news story for a business publication, in a calm style with creativity and flair based on text below, making sure it reads like human-written text in a natural way. The article shall NOT include a title, introduction and conclusion. The article shall NOT start from a title. Response language English. Generate HTML-formatted content using tag for a sub-heading. You can use only , , , , and HTML tags if necessary. Text: As APAC mobile trends shift, Mintegral report finds that marketers must rethink their UA strategies for scale and cost
As AI becomes habitual and short-form drama content goes global, advertisers are finding cost-efficient user acquisition beyond Google and Apple2025 is closing with a signal shift in mobile growth, according to a new report from Mintegral. The global advertising platform unveiled its latest APAC insights, spotlighting three emerging trends that could reshape how marketers plan their budgets and reach audiences.This article explores the report’s findings — from the normalization of AI apps to the explosion of short-form dramas, and a quiet but powerful trend: the rise of third-party Android app stores as fertile ground for affordable, high-quality user acquisition.Short on time?Here’s a table of contents for quick access:The future of marketing: AI transformations by 2025Discover AI marketing’s future in 2025 with predictions on automation, personalization, decision-making, emerging tech, and ethical challenges.AI apps go mainstream with 1.5B downloadsMintegral’s 2025 data confirms what many marketers already suspect: AI is no longer a hype bubble. It’s a consumer habit. AI-powered consumer apps racked up 1.5 billion downloads in 2024, generating US$1.3 billion in revenue.The chatbot category posted 119% year-on-year growth, while AI art apps saw 21% gains. More telling, 16 generative AI apps surpassed US$10 million in in-app purchases, and 25 apps crossed 10 million downloads. That’s not curiosity. That’s retention.Why it matters:For advertisers, this is a clear signal that audiences aren’t just experimenting with AI. They’re paying for it. Developers who build practical AI features into daily-use apps, particularly in productivity, finance, and community, are reaching conversion-ready users at scale.BytePlus powers Soonshot’s short-form K-drama launch in SEASoonshot brings short-form K-dramas to Southeast Asia, powered by BytePlus personalization and webtoon IPsShort-drama takes over global video habitsShort-form drama is no longer niche. Mintegral reports that short-video drama apps have posted 50–200% quarter-on-quarter growth since Q3 2023. These snackable storytelling formats are typically monetized through ad support (around 90%), with the rest coming from in-app tokens or subscriptions.Indonesia leads the charge with 39% of global short-drama app downloads, followed by Brazil, the Philippines, Thailand, Mexico, and Japan/Korea. APAC-born content is now a global export.Why it matters:Short-drama isn’t just entertainment. It’s a performance marketing playground. Advertisers can plug into these formats via rewarded videos, check-ins, and gamified engagement loops. This makes them ideal for balancing reach, retention, and monetization.Third-party Android stores unlock cheap UA at scaleWhile most marketers remain focused on the Google Play and Apple App Store duopoly, Mintegral says growth is surging in third-party Android channels like Xiaomi, Amazon, Samsung, Oppo/Vivo, and Huawei. Eastern Europe is also emerging as a key distribution region.Mintegral’s SDK and self-serve access allow advertisers to launch campaigns across these stores, with Amazon-based case studies showing CPIs as low as US$0.26 to US$0.42 and daily installs ranging from 2,000 to 5,000. Results vary by genre and bid strategy.Why it matters:These underutilized stores are offering a cost-efficient way to escape auction fatigue. For marketers in gaming, utility, or entertainment, it’s a rare chance to grab scale without breaking the budget.What marketers should knowMintegral’s report isn’t just a forecast. It’s a call to action. Here’s how performance marketers can turn these trends into real outcomes:1. Adopt ROAS-based bidding modelsSwitch to Target ROAS, Hybrid ROAS, or Target CPE strategies. Optimize for real business goals like D7 retention or paid conversions, not vanity metrics.2. Embrace creative automationUse dynamic creative optimization and playable ads to iterate faster. Short-drama formats and AI apps both benefit from high-velocity creative testing.3. Diversify distribution nowInclude third-party Android stores in your UA mix. Whitelist high-performing verticals, test region-specific platforms, and monitor performance with clear attribution.4. Don’t ignore emerging content categoriesShort-dramas are not a fad. It’s a new engagement layer with built-in performance hooks. Partnering with studios or platforms early could give brands a head start on formats optimized for mobile viewing and monetization.AI apps are sticky. Short-drama is exploding. Third-party Android stores are scaling. In short, mobile growth is moving fast. It’s also getting cheaper, if you know where to look.Smart marketers will seize this moment to rethink their media mix, experiment with new creative, and expand beyond traditional platforms while the blue ocean is still wide open.This article is created by humans with AI assistance, powered by ContentGrow. Ready to explore full-service content solutions starting at $2,000/month? Book a discovery call today.Book a discovery call (for brands & publishers) - ContentGrowThanks for booking a call with ContentGrow. We provide scalable and tailored content creation services for B2B brands and publishers worldwide.Let’s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your" temperature="0.3" top_p="1.0" best_of="1" presence_penalty="0.1" ].42 and daily installs ranging from 2,000 to 5,000. Results may vary depending on genre and bidding strategies.
Why it matters: These often-overlooked stores present a cost-effective avenue for marketers seeking to escape auction fatigue. For those in the gaming, utility, or entertainment sectors, this represents a unique opportunity to scale without straining budgets.
What marketers should know
Mintegral’s report serves not only as a forecast but also as a clarion call for action. Here are key strategies performance marketers can implement to capitalize on these emerging trends:
Adopt ROAS-based bidding models: Transition to Target ROAS, Hybrid ROAS, or Target CPE strategies, focusing on tangible business objectives such as D7 retention or paid conversions rather than superficial metrics.
Embrace creative automation: Leverage dynamic creative optimization and playable ads to accelerate iteration. Both short-drama formats and AI applications benefit from rapid creative testing.
Diversify distribution now: Integrate third-party Android stores into your UA strategy. Whitelist high-performing verticals, experiment with region-specific platforms, and track performance with precise attribution.
Don’t ignore emerging content categories: Short-dramas are not a fleeting trend; they represent a new layer of engagement with inherent performance incentives. Collaborating with studios or platforms early on could position brands advantageously for mobile viewing and monetization.
AI applications are proving to be sticky, short-drama content is on the rise, and third-party Android stores are becoming a viable channel for scaling. As mobile growth accelerates, it also presents opportunities for cost savings, provided marketers are willing to explore new avenues.
This article is created by humans with AI assistance, powered by ContentGrow. Ready to explore full-service content solutions starting at ,000/month?
Book a discovery call today.
Book a discovery call (for brands & publishers) - ContentGrow
Thanks for booking a call with ContentGrow. We provide scalable and tailored content creation services for B2B brands and publishers worldwide. Let’s chat a bit about your content needs and see if ContentGrow is the right solution for you!
IMPORTANT: To confirm a meeting, we need you to provide your details." max_tokens="3500" temperature="0.3" top_p="1.0" best_of="1" presence_penalty="0.1" frequency_penalty="frequency_penalty"].26 to [openai_gpt model="gpt-4o-mini" prompt="Summarize the content and extract only the fact described in the text bellow. The summary shall NOT include a title, introduction and conclusion. Text: As the landscape of mobile marketing evolves, a recent report from Mintegral reveals that advertisers must adapt their user acquisition (UA) strategies to achieve both scale and cost efficiency. The report highlights three pivotal trends shaping the APAC market, indicating a significant shift in how marketers allocate their budgets and connect with consumers.
Short on time?
For those looking for a quick overview, here’s a table of contents for easy navigation:
The future of marketing: AI transformations by 2025
Discover AI marketing’s future in 2025 with predictions on automation, personalization, decision-making, emerging tech, and ethical challenges.
AI apps go mainstream with 1.5B downloads
Mintegral’s findings for 2025 confirm that AI has transcended the realm of novelty and has become a staple in consumer behavior. In 2024 alone, AI-driven consumer applications achieved an impressive 1.5 billion downloads, generating approximately US.3 billion in revenue. The chatbot segment experienced a remarkable 119% year-on-year growth, while AI art applications saw a 21% increase. Notably, 16 generative AI applications surpassed US million in in-app purchases, with 25 apps reaching over 10 million downloads. This data underscores a crucial point: consumers are not merely dabbling in AI; they are actively engaging and investing in it.
Why it matters: For advertisers, this trend signals that audiences are ready to embrace AI-driven solutions. Developers who incorporate practical AI functionalities into everyday applications, especially in sectors like productivity, finance, and community engagement, are tapping into a market of conversion-ready users.
BytePlus powers Soonshot’s short-form K-drama launch in SEA
Soonshot brings short-form K-dramas to Southeast Asia, powered by BytePlus personalization and webtoon IPs.
Short-drama takes over global video habits
The popularity of short-form drama is rapidly expanding beyond niche audiences. According to Mintegral, short-video drama applications have experienced quarterly growth rates ranging from 50% to 200% since Q3 2023. These digestible storytelling formats primarily monetize through advertising, accounting for around 90% of revenue, with the remainder derived from in-app tokens or subscriptions. Indonesia leads the global download market for short-drama apps, followed closely by Brazil, the Philippines, Thailand, Mexico, and Japan/Korea. Content originating from the APAC region is now making waves on the global stage.
Why it matters: Short-drama content is more than just entertainment; it serves as a dynamic platform for performance marketing. Advertisers can leverage these formats through rewarded videos, check-ins, and gamified engagement strategies, making them ideal for achieving a balance between reach, retention, and monetization.
Third-party Android stores unlock cheap UA at scale
While many marketers remain fixated on the duopoly of Google Play and the Apple App Store, Mintegral notes a surge in growth within third-party Android channels such as Xiaomi, Amazon, Samsung, Oppo/Vivo, and Huawei. Eastern Europe is also emerging as a significant distribution area. Mintegral’s SDK and self-serve capabilities empower advertisers to launch campaigns across these alternative stores, with case studies from Amazon revealing cost-per-install (CPI) rates as low as US[cyberseo_openai model="gpt-4o-mini" prompt="Rewrite a news story for a business publication, in a calm style with creativity and flair based on text below, making sure it reads like human-written text in a natural way. The article shall NOT include a title, introduction and conclusion. The article shall NOT start from a title. Response language English. Generate HTML-formatted content using tag for a sub-heading. You can use only , , , , and HTML tags if necessary. Text: As APAC mobile trends shift, Mintegral report finds that marketers must rethink their UA strategies for scale and cost
As AI becomes habitual and short-form drama content goes global, advertisers are finding cost-efficient user acquisition beyond Google and Apple2025 is closing with a signal shift in mobile growth, according to a new report from Mintegral. The global advertising platform unveiled its latest APAC insights, spotlighting three emerging trends that could reshape how marketers plan their budgets and reach audiences.This article explores the report’s findings — from the normalization of AI apps to the explosion of short-form dramas, and a quiet but powerful trend: the rise of third-party Android app stores as fertile ground for affordable, high-quality user acquisition.Short on time?Here’s a table of contents for quick access:The future of marketing: AI transformations by 2025Discover AI marketing’s future in 2025 with predictions on automation, personalization, decision-making, emerging tech, and ethical challenges.AI apps go mainstream with 1.5B downloadsMintegral’s 2025 data confirms what many marketers already suspect: AI is no longer a hype bubble. It’s a consumer habit. AI-powered consumer apps racked up 1.5 billion downloads in 2024, generating US$1.3 billion in revenue.The chatbot category posted 119% year-on-year growth, while AI art apps saw 21% gains. More telling, 16 generative AI apps surpassed US$10 million in in-app purchases, and 25 apps crossed 10 million downloads. That’s not curiosity. That’s retention.Why it matters:For advertisers, this is a clear signal that audiences aren’t just experimenting with AI. They’re paying for it. Developers who build practical AI features into daily-use apps, particularly in productivity, finance, and community, are reaching conversion-ready users at scale.BytePlus powers Soonshot’s short-form K-drama launch in SEASoonshot brings short-form K-dramas to Southeast Asia, powered by BytePlus personalization and webtoon IPsShort-drama takes over global video habitsShort-form drama is no longer niche. Mintegral reports that short-video drama apps have posted 50–200% quarter-on-quarter growth since Q3 2023. These snackable storytelling formats are typically monetized through ad support (around 90%), with the rest coming from in-app tokens or subscriptions.Indonesia leads the charge with 39% of global short-drama app downloads, followed by Brazil, the Philippines, Thailand, Mexico, and Japan/Korea. APAC-born content is now a global export.Why it matters:Short-drama isn’t just entertainment. It’s a performance marketing playground. Advertisers can plug into these formats via rewarded videos, check-ins, and gamified engagement loops. This makes them ideal for balancing reach, retention, and monetization.Third-party Android stores unlock cheap UA at scaleWhile most marketers remain focused on the Google Play and Apple App Store duopoly, Mintegral says growth is surging in third-party Android channels like Xiaomi, Amazon, Samsung, Oppo/Vivo, and Huawei. Eastern Europe is also emerging as a key distribution region.Mintegral’s SDK and self-serve access allow advertisers to launch campaigns across these stores, with Amazon-based case studies showing CPIs as low as US$0.26 to US$0.42 and daily installs ranging from 2,000 to 5,000. Results vary by genre and bid strategy.Why it matters:These underutilized stores are offering a cost-efficient way to escape auction fatigue. For marketers in gaming, utility, or entertainment, it’s a rare chance to grab scale without breaking the budget.What marketers should knowMintegral’s report isn’t just a forecast. It’s a call to action. Here’s how performance marketers can turn these trends into real outcomes:1. Adopt ROAS-based bidding modelsSwitch to Target ROAS, Hybrid ROAS, or Target CPE strategies. Optimize for real business goals like D7 retention or paid conversions, not vanity metrics.2. Embrace creative automationUse dynamic creative optimization and playable ads to iterate faster. Short-drama formats and AI apps both benefit from high-velocity creative testing.3. Diversify distribution nowInclude third-party Android stores in your UA mix. Whitelist high-performing verticals, test region-specific platforms, and monitor performance with clear attribution.4. Don’t ignore emerging content categoriesShort-dramas are not a fad. It’s a new engagement layer with built-in performance hooks. Partnering with studios or platforms early could give brands a head start on formats optimized for mobile viewing and monetization.AI apps are sticky. Short-drama is exploding. Third-party Android stores are scaling. In short, mobile growth is moving fast. It’s also getting cheaper, if you know where to look.Smart marketers will seize this moment to rethink their media mix, experiment with new creative, and expand beyond traditional platforms while the blue ocean is still wide open.This article is created by humans with AI assistance, powered by ContentGrow. Ready to explore full-service content solutions starting at $2,000/month? Book a discovery call today.Book a discovery call (for brands & publishers) - ContentGrowThanks for booking a call with ContentGrow. We provide scalable and tailored content creation services for B2B brands and publishers worldwide.Let’s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your" temperature="0.3" top_p="1.0" best_of="1" presence_penalty="0.1" ].26 to US[cyberseo_openai model="gpt-4o-mini" prompt="Rewrite a news story for a business publication, in a calm style with creativity and flair based on text below, making sure it reads like human-written text in a natural way. The article shall NOT include a title, introduction and conclusion. The article shall NOT start from a title. Response language English. Generate HTML-formatted content using tag for a sub-heading. You can use only , , , , and HTML tags if necessary. Text: As APAC mobile trends shift, Mintegral report finds that marketers must rethink their UA strategies for scale and cost
As AI becomes habitual and short-form drama content goes global, advertisers are finding cost-efficient user acquisition beyond Google and Apple2025 is closing with a signal shift in mobile growth, according to a new report from Mintegral. The global advertising platform unveiled its latest APAC insights, spotlighting three emerging trends that could reshape how marketers plan their budgets and reach audiences.This article explores the report’s findings — from the normalization of AI apps to the explosion of short-form dramas, and a quiet but powerful trend: the rise of third-party Android app stores as fertile ground for affordable, high-quality user acquisition.Short on time?Here’s a table of contents for quick access:The future of marketing: AI transformations by 2025Discover AI marketing’s future in 2025 with predictions on automation, personalization, decision-making, emerging tech, and ethical challenges.AI apps go mainstream with 1.5B downloadsMintegral’s 2025 data confirms what many marketers already suspect: AI is no longer a hype bubble. It’s a consumer habit. AI-powered consumer apps racked up 1.5 billion downloads in 2024, generating US$1.3 billion in revenue.The chatbot category posted 119% year-on-year growth, while AI art apps saw 21% gains. More telling, 16 generative AI apps surpassed US$10 million in in-app purchases, and 25 apps crossed 10 million downloads. That’s not curiosity. That’s retention.Why it matters:For advertisers, this is a clear signal that audiences aren’t just experimenting with AI. They’re paying for it. Developers who build practical AI features into daily-use apps, particularly in productivity, finance, and community, are reaching conversion-ready users at scale.BytePlus powers Soonshot’s short-form K-drama launch in SEASoonshot brings short-form K-dramas to Southeast Asia, powered by BytePlus personalization and webtoon IPsShort-drama takes over global video habitsShort-form drama is no longer niche. Mintegral reports that short-video drama apps have posted 50–200% quarter-on-quarter growth since Q3 2023. These snackable storytelling formats are typically monetized through ad support (around 90%), with the rest coming from in-app tokens or subscriptions.Indonesia leads the charge with 39% of global short-drama app downloads, followed by Brazil, the Philippines, Thailand, Mexico, and Japan/Korea. APAC-born content is now a global export.Why it matters:Short-drama isn’t just entertainment. It’s a performance marketing playground. Advertisers can plug into these formats via rewarded videos, check-ins, and gamified engagement loops. This makes them ideal for balancing reach, retention, and monetization.Third-party Android stores unlock cheap UA at scaleWhile most marketers remain focused on the Google Play and Apple App Store duopoly, Mintegral says growth is surging in third-party Android channels like Xiaomi, Amazon, Samsung, Oppo/Vivo, and Huawei. Eastern Europe is also emerging as a key distribution region.Mintegral’s SDK and self-serve access allow advertisers to launch campaigns across these stores, with Amazon-based case studies showing CPIs as low as US$0.26 to US$0.42 and daily installs ranging from 2,000 to 5,000. Results vary by genre and bid strategy.Why it matters:These underutilized stores are offering a cost-efficient way to escape auction fatigue. For marketers in gaming, utility, or entertainment, it’s a rare chance to grab scale without breaking the budget.What marketers should knowMintegral’s report isn’t just a forecast. It’s a call to action. Here’s how performance marketers can turn these trends into real outcomes:1. Adopt ROAS-based bidding modelsSwitch to Target ROAS, Hybrid ROAS, or Target CPE strategies. Optimize for real business goals like D7 retention or paid conversions, not vanity metrics.2. Embrace creative automationUse dynamic creative optimization and playable ads to iterate faster. Short-drama formats and AI apps both benefit from high-velocity creative testing.3. Diversify distribution nowInclude third-party Android stores in your UA mix. Whitelist high-performing verticals, test region-specific platforms, and monitor performance with clear attribution.4. Don’t ignore emerging content categoriesShort-dramas are not a fad. It’s a new engagement layer with built-in performance hooks. Partnering with studios or platforms early could give brands a head start on formats optimized for mobile viewing and monetization.AI apps are sticky. Short-drama is exploding. Third-party Android stores are scaling. In short, mobile growth is moving fast. It’s also getting cheaper, if you know where to look.Smart marketers will seize this moment to rethink their media mix, experiment with new creative, and expand beyond traditional platforms while the blue ocean is still wide open.This article is created by humans with AI assistance, powered by ContentGrow. Ready to explore full-service content solutions starting at $2,000/month? Book a discovery call today.Book a discovery call (for brands & publishers) - ContentGrowThanks for booking a call with ContentGrow. We provide scalable and tailored content creation services for B2B brands and publishers worldwide.Let’s chat a bit about your content needs and see if ContentGrow is the right solution for you!IMPORTANT: To confirm a meeting, we need you to provide your" temperature="0.3" top_p="1.0" best_of="1" presence_penalty="0.1" ].42 and daily installs ranging from 2,000 to 5,000. Results may vary depending on genre and bidding strategies.
Why it matters: These often-overlooked stores present a cost-effective avenue for marketers seeking to escape auction fatigue. For those in the gaming, utility, or entertainment sectors, this represents a unique opportunity to scale without straining budgets.
What marketers should know
Mintegral’s report serves not only as a forecast but also as a clarion call for action. Here are key strategies performance marketers can implement to capitalize on these emerging trends:
Adopt ROAS-based bidding models: Transition to Target ROAS, Hybrid ROAS, or Target CPE strategies, focusing on tangible business objectives such as D7 retention or paid conversions rather than superficial metrics.
Embrace creative automation: Leverage dynamic creative optimization and playable ads to accelerate iteration. Both short-drama formats and AI applications benefit from rapid creative testing.
Diversify distribution now: Integrate third-party Android stores into your UA strategy. Whitelist high-performing verticals, experiment with region-specific platforms, and track performance with precise attribution.
Don’t ignore emerging content categories: Short-dramas are not a fleeting trend; they represent a new layer of engagement with inherent performance incentives. Collaborating with studios or platforms early on could position brands advantageously for mobile viewing and monetization.
AI applications are proving to be sticky, short-drama content is on the rise, and third-party Android stores are becoming a viable channel for scaling. As mobile growth accelerates, it also presents opportunities for cost savings, provided marketers are willing to explore new avenues.
This article is created by humans with AI assistance, powered by ContentGrow. Ready to explore full-service content solutions starting at ,000/month?
Book a discovery call today.
Book a discovery call (for brands & publishers) - ContentGrow
Thanks for booking a call with ContentGrow. We provide scalable and tailored content creation services for B2B brands and publishers worldwide. Let’s chat a bit about your content needs and see if ContentGrow is the right solution for you!
IMPORTANT: To confirm a meeting, we need you to provide your details." max_tokens="3500" temperature="0.3" top_p="1.0" best_of="1" presence_penalty="0.1" frequency_penalty="frequency_penalty"].42 and daily installs ranging from 2,000 to 5,000.
Marketers are encouraged to adopt ROAS-based bidding models, embrace creative automation, diversify distribution to include third-party stores, and not overlook emerging content categories like short-dramas.
