encryption features

AppWizard
September 30, 2025
Arattai, a messaging app developed by Zoho, has reached the top of the Social Networking category on India's App Store, experiencing a 100-fold increase in daily sign-ups from approximately 3,000 to over 350,000 in three days. Union Education Minister Dharmendra Pradhan supports Arattai as a local alternative to international messaging services. The app includes features such as one-to-one and group chats, text and voice notes, media sharing, audio/video calls, end-to-end encryption for audio and video calls, multi-device support, and is designed to work on lower-end smartphones in low-bandwidth environments. Despite its success, Arattai faces challenges in competing with WhatsApp, which has over 500 million users in India, and must convert downloads into a strong user base while addressing feature gaps, particularly regarding text message encryption.
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