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entertainment marketing

Amazon MGM Hires Charlie Coleman as International Marketing Chief
AppWizard
July 10, 2025

Amazon MGM Hires Charlie Coleman as International Marketing Chief

Amazon MGM has appointed Charlie Coleman as its head of international marketing, based in London, reporting to Sue Kroll. Coleman previously worked at Disney and Warner Bros., where he became EVP of international marketing and led campaigns for films like “The Batman” and “Dune.” His appointment is part of a trend of former Warner executives joining Amazon MGM, which is preparing for a full theatrical release schedule starting in 2026, including films like “Project Hail Mary” and “Masters of the Universe.”
Entertainment Marketing Summit to Gather Major Industry Leaders, Lessons Learned From ‘A Minecraft Movie’ and ‘Longlegs’
AppWizard
April 24, 2025

Entertainment Marketing Summit to Gather Major Industry Leaders, Lessons Learned From ‘A Minecraft Movie’ and ‘Longlegs’

Variety’s Entertainment Marketing Summit will be held on April 24 at NeueHouse Hollywood in Los Angeles, sponsored by Deloitte. The event will feature in-person panels discussing topics such as impact marketing, the gaming economy, artificial intelligence, and sports fandom, with speakers including Issa Rae and Nicholas Sparks. Cameron Curtis from Warner Bros will present on leveraging social media content creators for marketing, while Christian Parkes from Neon aims to learn about innovative strategies from major studios. This is the eighth year Deloitte has sponsored the summit, emphasizing the importance of research and industry discussions. China Widener from Deloitte highlights the growing influence of Gen Z consumers. Warner Bros is focusing on enhancing its social media presence for upcoming films. Parkes expresses a desire for studios to present more unique and engaging marketing strategies.
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