Roblox has launched a new licensing initiative to facilitate the integration of external intellectual properties (IPs) into its platform. Companies such as Sega, Netflix, Lionsgate, and Kodansha are participating, with Sega allowing Roblox to develop games based on its Like a Dragon franchise and Netflix providing titles like Squid Game and Stranger Things. The licensing platform includes the Roblox License Manager, which enables companies to register their IPs and define usage terms. For example, Sega requires that creators attract at least 1,000 daily active users to use the Like a Dragon IP, after which they can retain 50% of the revenue. Roblox plans to expand the platform by onboarding more IP holders and exploring additional licensing options.