Starbreeze has partnered with Gamefam to create a new game set in the Payday universe on Roblox, expected to launch later this year. This will be the second Payday-themed game on Roblox, following Notoriety: A Payday Experience, which was released in 2024. Starbreeze aims to expand the Payday brand through selective licensing and innovative formats, despite facing challenges with Payday 3, which has struggled to attract players. The new projects allow Starbreeze to maintain oversight while external studios handle development. Gamefam has experience in partnerships with major game publishers and brands.