entrepreneurship

Hyderabad is home to India's first personal computer (PC) game publishing company, 1312 Interactives, founded by entrepreneurs Deepak Gurijala and Ravi Teja Mantena. The company aims to promote Indian-developed PC games globally, addressing the lack of marketing support that has hindered international recognition for many titles. The inaugural lineup includes four games: Winds of Arcana Ruination, Twin Flames, Souls of Bombarika, and Palleturu, which are inspired by Indian culture and mythology and developed in tier-2 towns like Khammam and Visakhapatnam. The founders emphasize the growing interest in culturally rich themes among PC gamers worldwide, despite the dominance of free-to-play games in the domestic market. Producing high-quality PC games requires significant investment, and the company is seeking funding and marketing strategies for an international launch, with games initially available only outside India.