Tim Sweeney, CEO of Epic Games, criticized the requirement for AI disclosures on Steam store pages, calling them nonsensical and asserting that AI will become essential in game development. A Valve developer suggested that only those aware their products lack depth fear these disclosures. Games like Arc Raiders and Call of Duty Black Ops 7 have adopted AI and must disclose this on Steam. Ayi Sanchez, an artist at Valve, supports AI disclosures, comparing them to ingredient lists for food products to ensure consumer awareness. He argues that transparency is crucial for informed consumer choices and emphasizes the importance of creators over AI-generated content.