Blizzard filed a lawsuit against Turtle WoW on August 29, alleging unauthorized use of its code, assets, and trademarks. Turtle WoW has proposed a formal licensing ecosystem for fan-operated community servers to enhance the MMORPG experience and expressed a willingness to comply with Blizzard's requirements. They argue that such a framework could expand World of Warcraft's audience and allow for the integration of successful fan-driven content into official releases. Turtle WoW draws comparisons to successful collaborations in other gaming franchises and highlights the benefits of a licensing framework in fostering innovation and brand loyalty.