explicit videos

Major brands such as Verizon, Amazon, and Popeyes found their advertisements appearing alongside inappropriate content on the short-form video platform XShorts, which has over a million downloads and promotes itself as a hub for "short and hot videos." Despite its 'Teen' rating, the app has been criticized for hosting sexually suggestive and racially offensive material. Google assessed that XShorts breached its advertising policies, resulting in the suspension of the app's monetization capabilities. Advertisements from brands like Shell, Walgreens, Microsoft, and others were observed alongside explicit content. In response, brands like Roblox and Puck have taken measures to ensure brand safety, while Meta has removed XShorts from their Audience Network for policy violations. The incident highlights the challenges advertisers face in maintaining brand safety on emerging platforms.