Postgres, an open-source database management system, is experiencing a revival due to its compatibility with AI applications and its ability to manage structured data effectively. Despite its strengths, Postgres lacks native high-performance full-text search and analytics capabilities, leading organizations to use separate systems like Elasticsearch, which complicates data management. ParadeDB, an open-source extension developed in 2023, addresses these limitations by enabling sophisticated data search and analytics directly within Postgres, eliminating the need for data transfers. ParadeDB has gained traction, securing its first enterprise customer by early 2024 and recently completing a funding round for platform enhancements. Its integration with Postgres simplifies workflows and reduces operational overhead, making it a compelling alternative to traditional search solutions.