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An Adult Happy Meal? Why McDonald’s Minecraft Meal Hits Different In 2025
AppWizard
April 3, 2025

An Adult Happy Meal? Why McDonald’s Minecraft Meal Hits Different In 2025

In 2025, McDonald's introduced the Minecraft Movie Meal, targeting adults who enjoy the game and collector culture. The meal includes a choice of a Big Mac Meal or a 10-piece Chicken McNuggets Meal, medium fries, and a drink, along with unique add-ons: a limited-edition Nether Flame BBQ Sauce, one of six collectible toys reimagined in Minecraft form, and a digital unlock code for exclusive Minecraft skins and a McDonaldland Add-On Pack. This offering reflects a shift towards catering to adults seeking nostalgic and intentional experiences, as food prices rise and Gen Z emerges as a significant consumer group. The meal aligns with drop culture, featuring limited availability and resale potential, similar to previous successful campaigns like the Adult Happy Meal.
McDonald's Drops Limited-Edition Minecraft Meals and Nether Flame Sauce
AppWizard
March 25, 2025

McDonald’s Drops Limited-Edition Minecraft Meals and Nether Flame Sauce

McDonald’s and Minecraft have collaborated to offer a limited-edition partnership featuring two meal options: “A Minecraft Movie” Meal for adults and a Happy Meal for children. The Happy Meal includes one of twelve collectible toys based on Blockhead or Block World characters, while the adult meal features six collectibles inspired by McDonald's characters, such as the Grimace Egg and Big Mac Crystal. Each meal comes with a matching card and a scannable code for an in-game Skin, along with an additional code for an exclusive McDonald’s pack in Minecraft. The meals include medium fries, a drink, and a choice of a Big Mac or 10-piece Chicken McNuggets. The Chicken McNuggets meal features the exclusive Nether Flame Sauce. The meals will launch on April 1, ahead of the movie's debut on April 4.
McDonald’s announces new Minecraft meal with limited-edition sauce
AppWizard
March 22, 2025

McDonald’s announces new Minecraft meal with limited-edition sauce

McDonald’s will launch its Minecraft Movie Meal and Happy Meal on April 1, in conjunction with the release of “A Minecraft Movie” on April 4. The Minecraft Movie Meal includes a Big Mac or 10-piece Chicken McNuggets, medium fries, and a drink, along with a limited-edition collectible. The nugget meal features an exclusive Nether Flame Sauce inspired by the game, which will also be available for other meals. The themed meals will be available for a limited time while supplies last.
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