franchise expansion Archives

AppWizard

March 5, 2026

Disguise Renews Global Rights to Minecraft Costumes

Disguise, Inc. has renewed its global licensing agreement for costumes and accessories related to the Minecraft franchise, strengthening its partnership with the brand. The renewal follows the successful launch of A Minecraft Movie in April 2025, which has increased fan engagement and demand for character costumes. Disguise plans to continue innovating in the design and distribution of Minecraft products globally. Additionally, a sequel to A Minecraft Movie is confirmed for release in 2027, indicating sustained demand for the franchise.

AppWizard

March 5, 2026

Minecraft fans get more costumes as Disguise extends deal, second film 2027

Disguise, Inc., a division of JAKKS Pacific, Inc., has renewed its global licensing agreement for Minecraft costumes and accessories for multiple years. This renewal follows a strong growth year for Minecraft in 2025, driven by the release of A Minecraft Movie. The partnership allows Disguise to continue distributing Minecraft-themed products globally. A second Minecraft film is scheduled for release in 2027, which is expected to sustain demand for related merchandise. JAKKS shares recently closed at .82, with a modest gain of 0.68%. The company is also navigating its capital strategy under an S-3 shelf registration for up to 0 million in securities.

AppWizard

August 7, 2025

EA “pretty motivated” to bring Apex Legends to TV or film

Laura Miele, president of EA Entertainment, expressed the company's interest in expanding the Apex Legends franchise into film and television, citing untapped narrative potential within the game. EA is collaborating with Amazon's MGM Studios and Margot Robbie's LuckyChap to develop a film based on The Sims franchise. Miele emphasized the importance of cross-promotion between film and game, highlighting the current technological landscape that allows for innovative co-creation of content. She envisions a future where fans can engage with content in both linear and interactive formats simultaneously, with multiple ideas in development for marketing and exploring the franchise.