free-to-play

AppWizard
July 31, 2025
In 2025, Android casino apps are adopting a hybrid monetization model that combines free play, in-app purchases, advertising, and subscription services, moving away from traditional revenue streams like paid downloads. This model allows for free downloads and offers players various options, such as watching ads for rewards or subscribing for premium features. Developers are utilizing online casino content aggregators to access a wide range of games without the need for in-house development, which streamlines licensing and updates. The success of this model relies on selecting the right content aggregator, which can vary in terms of game library size, certification coverage, API integration, analytics capabilities, and revenue share structures. Continuous analysis of player behavior is essential to optimize monetization strategies, allowing developers to adjust ad frequency, subscription pricing, and game offerings based on user feedback.
AppWizard
July 31, 2025
Beneath is an upcoming survival horror first-person shooter set to launch in 2025 on Xbox, PS5, and PC, developed by Camel 101 and published by Wired Productions. The game combines stealth mechanics and ammunition scarcity similar to Metro with intense combat and supernatural elements akin to F.E.A.R. It features Lovecraftian themes and is set primarily near, on, or beneath the ocean. Players will assume the role of Noah Quinn, an experienced diver facing nightmarish creatures and an ancient evil while trying to protect his daughter and humanity. The game includes adaptive AI enemies and limited ammunition, requiring players to strategize and use stealth. A free-to-play demo is available on Steam until August 4, 2025.
AppWizard
July 26, 2025
Steam has added two new games to its library that are currently available for free. One game, Oil Sheik, was released on July 24 and has an 88 percent approval rating, described as a turn-based strategic puzzle game about creating and expanding companies and trading stocks. The other game, Inverta, entered Early Access on July 18 and is a 2.5D puzzle-platformer with a focus on gravity manipulation, but has received only three positive user reviews. One game is marked as “Unsupported” on the Steam Deck, while the other has an “Unknown” compatibility status.
BetaBeacon
July 24, 2025
The game Pokémon Friends combines puzzles and plush collecting, with beloved Pokémon characters featured in engaging puzzles. The free version of the game has a paywall that limits gameplay, but making a one-time purchase unlocks more content and makes the game more enjoyable. The game avoids excessive microtransactions and offers periodic updates to introduce new plushies, providing a lighthearted and engaging experience for fans of Pokémon.
AppWizard
July 24, 2025
Many players have expressed discontent with the introduction of cartoonish skins in recent Call of Duty titles, marking a departure from the franchise's established identity. This has sparked discussions about the future of the series and a desire for a return to a more grounded military shooter experience, potentially benefiting Battlefield 6. Recent playtests for Battlefield 6 have shown promising results with gritty urban maps and enhanced destruction mechanics, while avoiding whimsical elements. EA aims for 100 million players with a full-priced game and a free battle royale mode, raising sustainability concerns. Additionally, the decision to allow all classes to access the same weapons in Battlefield 6 faced backlash, leading to an open beta announcement to address player feedback. The gaming community is watching to see if Battlefield can reclaim its status in the military shooter genre.
AppWizard
July 23, 2025
Vi, the Piltover Enforcer, will be a playable character in the upcoming free-to-play tag fighting game, 2XKO, inspired by League of Legends. A closed beta test for PC users will start on September 9, with sign-ups available through a designated link. The game is scheduled for release on PlayStation 5, Xbox Series, and PC in 2025.
AppWizard
July 22, 2025
Destiny 2 climbed five positions to secure the No. 3 spot on Steam following the launch of its expansion, The Edge of Fate, on July 15th. Counter-Strike 2 is the highest-grossing title on Steam, followed by PUBG: Battlegrounds in second place. Umamusume: Pretty Derby rose 11 spots to No. 4 due to a 60 percent discount. Shadowverse: Worlds Beyond climbed 74 positions to No. 9 after releasing new content. Marvel Rivals rose to No. 5, while Steam Deck dropped to No. 6. Peak remained at No. 7, and Apex Legends climbed to No. 8 after a mid-season patch. RimWorld dropped to No. 10. The Steam Top Ten for the week ending July 22nd includes: Counter-Strike 2, PUBG: Battlegrounds, Destiny 2, Umamusume: Pretty Derby, Marvel Rivals, Steam Deck, Peak, Apex Legends, Shadowverse: Worlds Beyond, and RimWorld.
AppWizard
July 21, 2025
Ubisoft's annual financial report, filed on June 19, emphasizes post-purchase monetization in its games and outlines the company's commitment to monetization policies that respect player experience. The report states that the "golden rule" for premium games is to allow players to enjoy the full experience without additional costs, while also claiming that monetization options enhance the gaming experience through personalization and progress acceleration. There is a notable distinction between microtransactions in free-to-play games and those in premium titles, with gamers expecting substantial content rather than superficial enhancements after already investing upfront. Ubisoft's attempt to distance itself from the "pay to win" model is met with skepticism, as many view microtransactions as a necessary evil rather than enjoyable features.
AppWizard
July 20, 2025
A free RPG, Seraph: In the Darkness, will be removed from Steam on July 24, leaving PC users with a limited time to claim it for free. The game, launched on March 6, has received a “Mixed” rating on Steam based on 739 user reviews and is speculated to be exiting the marketplace due to financial challenges. The developer, Seraph Studio, and publisher, Cherry Credits, have not provided reasons for the shutdown or information on refunds, offline mode, or the future of the game. Compatibility with the Steam Deck is currently marked as “Unknown.”
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