The "snail assassin" meme originated from a 2014 Rooster Teeth podcast episode, where the concept of an immortal snail pursuing a person for a million dollars was discussed. The game "Don't Touch The Snail" features a snail that moves toward the player's mouse pointer, resulting in game over if it makes contact. Players face permanent death with no retries and can earn achievements to customize the snail's appearance. The game includes a global leaderboard for tracking survival times. Strategies for survival may involve using an ultrawide monitor, but maintaining a still mouse pointer can be challenging. The game is set to launch on Steam later this month.