A game analyst predicts that the high-end console market may not support both PlayStation and Xbox, suggesting a possible exit for Xbox. However, the relevance of console exclusives is diminishing as PlayStation expands to platforms like Steam, and Valve allows manufacturers to create consoles based on its operating system. Xbox is likely to increase its device variety, with Microsoft appointing Roanne Sones to lead its hardware ecosystem. Under her leadership, Xbox is expanding beyond traditional consoles, showcasing devices like the ASUS ROG Ally handheld gaming PC and mobile controllers. The upcoming CES 2025 will feature discussions on enhancing Windows for gaming handhelds. Both Xbox and PlayStation rely on x86 AMD architecture, and the industry is exploring monetization strategies amid rising costs and stagnant user growth. Microsoft aims to align Xbox more closely with Windows for easier game deployment and potential integration of third-party stores. There is speculation about eliminating the paywall for premium multiplayer gaming in the next generation. Successful execution of this vision is uncertain, as Microsoft must navigate regional marketing and distribution complexities while ensuring a smooth gaming experience and backward compatibility.