Yves Guillemot, CEO of Ubisoft, discussed the challenges of service-based games during an investor meeting, stating that "nothing is eternal" in the gaming industry. He addressed concerns from shareholders about the Stop Killing Games petition, which calls for the continued availability of purchased games. Guillemot mentioned that Ubisoft is working on solutions to lessen the impact of game deprecation on players, citing The Crew's availability for offline play as an example. He also noted a promotional event in September 2024 for The Crew 2. Guillemot acknowledged that the issue of game longevity is not unique to Ubisoft and that all video game publishers face similar challenges. He explained that as technology evolves, software can become obsolete, leading to the discontinuation of services. He emphasized Ubisoft's commitment to ensuring a positive experience for players amid these industry changes.